LONDON, June 22, 2018 /PRNewswire/ --

Addison Global's new sportsbook brand soft launches on Chameleon360 iGaming platform

SBTech is pleased to announce the soft launch of mobile-first sportsbook MoPlay.co.uk, the latest betting and gaming brand to go live on SBTech's industry-leading Chameleon360 iGaming platform.

SBTech was chosen by MoPlay for its market leading sportsbook, mobile first product innovations and API strategy which will enable MoPlay to build and deliver a differentiating front-end to their customers.

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MoPlay will be positioned as a truly unique brand within the sector; one that aims to resonate strongly with a millennial audience and push the boundaries of what can be achieved in mobile gambling.

The brand is the first to be launched by the Addison Global group, based in Gibraltar. MoPlay is founded by a highly experienced management team, led by CEO Juergen Reutter.

Richard Carter, CEO of SBTech, commented:

"We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech's next generation APIs."

Juergen Reutter, CEO of Addison Global Limited, added:

"We are delighted to partner with SBTech on this exciting new venture. As of today, MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise. Instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app. Meanwhile, we'll continue to work closely with SB Tech to bolster our product offering. Watch this space!"

About SBTech
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 8 offices worldwide. Since 2007, the group has developed the industry's most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.

SBTech's clients include many of the world's premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.

The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.

Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech's partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.

For more information, visit: www.sbtech.com

For all press enquiries, please contact:
Jake Pollard, Communications Director
Tel: +44-7462-453-492
Email: jake.p@sbtech.com

Ben Cove, Addison Global Ltd
Tel: +350-58-007-243
Email: ben.cove@addisongloballtd.com

SOURCE SBTech