LONDON, November 7, 2011 /PRNewswire/ --

Savoo Conquers Issue of 'Deal Overload'

Online shopping and saving has never been so easy

How many emails do you get from voucher code and daily deal sites that have nothing to do with what you want?  There are thousands of deals on the internet at the moment to help consumers save money, but this saturation of offers creates 'deal overload' and 'deal fatigue' and ultimately bores and confuses the consumer.  Until now…

Savoo.co.uk, the UK's fastest growing money saving, voucher and deal destination site, today announces the full launch of its personal and local service for its members.  Free to sign up to, it only takes the completion of a short 'wizard' and a savvy shopper has the deals and offers that are suitable for them on a bespoke homepage and emailed to them on a weekly basis - a first in the Affiliate Marketing industry.  The best and most applicable deals are determined thanks to the Savoo.co.uk algorithm that pushed the most applicable deals to the top.

The personal and local feed comprises almost 8000 deals and voucher codes covering all aspects of e-commerce and retail. Local restaurant deals are selected from Toptable.co.uk and other offers are taken from daily deal sites such as Groupon and KGB Deals.  Combined with a personal feed of deals bespoke to individuals, it makes for the most efficient and enjoyable way to save money when buying online.

Simon Bird, General Manager of Savoo.co.uk commented, "This is an incredibly exciting development for UK consumers who are savvy about the way they spend their money and the way they shop online.  To be able to get the deals you want sent directly to you and to have your own tailored homepage will not only make for an easier shopping experience, but will free up some space in your inbox!"  

He continued, "We understand certain people have certain shopping needs - what is good for Mums isn't so good for a tech lover, but we wanted to create a service for everyone and believe we have done that.  And in these tough times we also appreciate that every penny and every minute counts."

The personalisation and localisation technology has been successfully trialled in the US by Savoo's parent company Savings.com which has had unprecedented uptake of the service. Savoo works with over 2,500 merchants in the UK and usually has around 8000 active deals on the site - allowing for money saving across the board, no matter what a consumer needs to buy.

About Savoo

Savoo promotes savvy shopping, deals and discount codes and is the international arm of the US deals giant Savings.com. The Company's dedicated team of DealPros® scours the Web to find top offers in every category from designer clothes to baby gear to big screen TVs.

Savoo.co.uk, launched in 2009, is the international arm of the highly successful US parent company Savings.com. Savoo is dedicated to offering consumers the best user experience whilst working closely with merchants and agencies to promote deals in a controlled and transparent way.

Recent examples of consumer driven innovation from Savoo include launching Savoo Personalisation where consumers complete a short wizard about their shopping preferences, and in return get their own personalised deal feed offering deals on exactly what they like. Other recent innovations also include Savoo Local, which features local restaurant deals, and Savoo Compare offering mobile, broadband, finance and utilities comparison.

Savoo is owned by US company Savings.com, the leading US-based online community for deals and expert shopping advice.

For further information please contact:
Ed Fleming, Head of PR Savoo.co.uk
efleming@savoo.co.uk
+44(0)203-005-7504

SOURCE Savoo.co.uk