Saudi Arabia Fitness Services Market is Driven by Increasing Demand for Personal Training, Expanding Geographical Presence, Diversifying Services Portfolio and Entry of Various International Players: Ken Research Analysis
GURUGRAM, India, September 6, 2018 /PRNewswire/ --
Expanding service portfolio with launch of fitness services centres in both organized and unorganized fitness services sector, rising cases of diseases such as heart problems, asthma, and diabetes, along with increasing rate of obesity rate are the major factors driving the market growth. The fitness services market in Saudi Arabia has also boomed majorly due to ease in the laws for women; Women specific gyms have now opened and are witnessing tremendous growth since 2017.
Saudi Arabia youth population has increased at a steady pace over the review period (2012-2017), which has resulted into a significant increase in the fitness centre going population. Arabia fitness services market has witnessed a tremendous growth in the past few years witnessing a strong double digit CAGR from 2012 to 2017. Rapidly rising obesity rate, heart problems, and increase in the consciousness about the personal health have propelled momentum to the market. The demographic profile of the country has also changed over the years, which has resulted as a supporting factor to this industry. Gyms membership has been the largest revenue generating segment in Saudi Arabia. The revenue generated by personal training has particularly been benefitted by the continuous growth in the demand for qualified fitness professionals and requirement of certification courses in the country. Personal Trainers have acquired revenue share of slightly over 20% in the total Saudi Arabia fitness services market size in 2017. Numerous new gyms have been sprouting in various governorates in Saudi Arabia. The growth of population driven by health and fitness norms, the initiative of the government of opening more parks, cycling lanes, and running lanes for the public to support and promote active lifestyle has brought about a positive change in the mentality of people towards fitness which has increased participation of people in gyms.
Riyadh has accounted for the maximum number of organized fitness centers in KSA, primarily for being the commercial capital of the country. It is followed by Makkah mainly because of the urban and wealthy population live in this region. This set of audience usually prefers a healthy lifestyle and has the resources to spend on fitness services. Hence, major fitness centers place high preference to location around these two provinces. These regions are followed by Dammam and Medinah in 2017. Other regions include Tabuk, Asir, Jawf, Hail, and Jizan.
Males have undoubtedly dominated the fitness service market. The market for fitness services had been majorly driven by the country's male population. Approximately 70% of the individuals who attended gyms in 2017 were males while the rest 30% were females. The rationale behind this can be attributed to the societal norms associated with women in Saudi Arabia. With conservative norms still in place especially for women in Middle Eastern countries, the proportion of women attending fitness services has been low. However, with the changing lifestyle, trends, mentality and health consciousness among the population, along with lifting of bans on women population, this scenario is gradually changing. The demand for female specific services and fitness centers has already started picking up and this trend is assumed to continue in the future.
The research report provides a comprehensive analysis of fitness services market genesis and overview, market ecosystem, market structure, market size, and market segmentations by Market Structure (Organized and Unorganized), by Subscription Period (1month, 3 months, 6 months and 1 year), by Region (Dubai, Abu Dhabi, Sharjah and others), by Revenue Stream (Membership Fee and Personal Trainer Fee) and by Personal Trainer Market Structure (Organized and Unorganized).
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