LONDON, Nov. 4, 2016 /PRNewswire/ -- The year-end ceremony for Sanya, China's overseas new media project "Hearts to Hearts" experience trip, hosted by Sanya Tourism Development Commission, was held on Nov. 2th, 2016 at the Westin Sanya Haitang Bay Resort. Officials from Sanya Municipal Government and Sanya Tourism Development Commission, VIP guests from Sanya tourism industry, the 6 experience trip winners of the campaign and journalists attended this grand event to witness and celebrate the success of the project.
A top tourism destination in southern China, Sanya launched the "Hearts to Hearts" online campaign on May 20th to recruit Sanya ambassadors through the city's official social media platforms for a 15-day experience trip. New software was adapted to calculate scores automatically, which encouraged all participants to actively interact with Sanya's social media accounts with all the efforts they could gain from their networks. The Sanya ambassadors went through several rounds of fierce competitions, from Top 60 to Top 20, and then Top 5, with 6 candidates finally winning the dream tour in Sanya, staying at top hotels, enjoying relaxing beach times, watching grand performance shows, exploring the rainforests, Li and Miao ethnic customs and Buddhist culture, experiencing Taichi, hot spring spa and traditional Chinese physical therapies and many more. They carried out an exciting task of sharing their experiences in Sanya on social media to compete for the final cash award of USD 30,000 based on marketing performance and engagement scores.
The most exciting moment was to announce the year-end grand prize - the USD 30,000 award - which went to Mr. Luke Campbell Charny from London, UK. Luke is the founder of Yettio Travel Magazine, an independent online magazine providing travel guides and information of global destinations. Luke has actively taken part in the campaign since the very beginning and spared no efforts to help promote Sanya online using his expertise in the travel industry and online marketing supported by magnificent social networking.
As one of the 6 Sanya Ambassadors, Luke joined the experience trip in Sanya with his girlfriend. "The locals seem to use the beach in a very different, casual way. Group activities like ballroom dancing and Tai Chi are taking place right at the seafront which gives the city a real community feel", the couple said. It was hard for Luke to pick just one awesome experience, but the fanciful show in the Romance Park would stand out for its costumed dancers, impressive aerobatics, and the touching story of an ancient Chinese female general. For them, Sanya is a brand new refreshing seaside destination, more than just beaches and sunshine.
Sanya, your tropical paradise is inviting you to experience and bring your holiday fantasy to life!
- Sanya "Hearts to Hearts" online Campaign Page: https://app.gotrips.net/
- Sanya Facebook Page: https://www.facebook.com/Sanya.China/
- Sanya Twitter Page: https://twitter.com/VisitSanya
- Sanya Instagram Page: https://www.instagram.com/visit_sanya/
- Sanya Pinterest Page: https://www.pinterest.com/visitsanya/
- Sanya Youtube Page: https://www.youtube.com/channel/UC3YoIvvyt78j1ztngkzMlcg?
SOURCE Sanya Tourism Development Commission