The feminine hygiene products market survey by Future Market Insights (FMI) offers insights into key factors enabling growth. The study identifies government initiatives undertaken to spread awareness about the importance of feminine hygiene as a chief growth driver.
DUBAI, U.A.E, July 14, 2021 /PRNewswire/ -- As per a study by FMI, the global feminine hygiene market is anticipated to reach a valuation of US$ 27,605.8 million by 2021. Owing to the increasing awareness in terms of personal hygiene among women, the market for feminine hygiene products is estimated to surpass US$ 54,190 million through 2031.
FMI also projects the market to record CAGR of 7% over the forecast period from 2021 to 2031 in the comparison above 5.8% CAGR registered between 2016 and 2020.
A remarkable transformation has been observed in the personal care products industry over the past few years. Increasing number of initiatives undertaken by the government as well as global organizations to spread awareness regarding feminine health and menstrual hygiene etiquette are spurring the sales of feminine hygiene products in the developing economies.
Some of the leading international organizations are also providing sanitation kits to girls studying in government colleges and schools in rural areas of developing and under-developed countries. For instance, the Department of Education in KwaZulu-Natal (KZN) of South Africa set aside R50 million in 2017, to fund the distribution of sanitary napkins and towels in numerous schools in the region. These increasing initiatives are creating growth prospects for the feminine hygiene products market
Sanitary napkins are projected to remain top-selling products, accounting for a value share of nearly 50% of the market in 2021. Owing to the cost-effectiveness and ongoing development of sanitary napkins, the segment is expected to exhibit growth at a CAGR of 8.1% through 2031.
"Leading manufacturers are emphasizing on developing smart solutions to offer improved menstrual hygiene solutions. For instance, some of them are adopting biodegradable raw materials such as bio-actives extracted from plants to comply with strict government environmental laws to curb carbon footprint and to capitalize on increasing demand for feminine hygiene products," says the FMI analyst.
Companies operating in the feminine hygiene products market are focusing on developing innovative products and establishing strategic collaboration and partnership with institutes and organization to consolidate growth in this competitive market. For instance,
In August 2020, Kimberly-Clark Corporation an American multinational personal care company announced launch of its new products, Pull-Ups® and New Leaf™, a super soft training underwear made using plant-based ingredients.
In May 2020, Diva International, a manufacturing company based in Canada, launched a unique menstrual education partnership with a NGO named, Plan International Canada to reach indigenous youth.
Some of the prominent players operating in the feminine hygiene products market profiled by FMI are:
Procter and Gamble
Johnson & Johnson
Svenska Cellulosa Aktiebolaget SCA
Lil-lets UK Limited
Diva International Inc.
Edgewell Personal Care
More Valuable Insights on Feminine Hygiene ProductsMarket
FMI, in its new report, offers an unbiased analysis of the global feminine hygiene products market, analyzing forecast statistics through 2021 and beyond. The study reveals growth projections on in feminine hygiene products market with detailed segmentation:
The report offers insight into fiber feminine hygiene products market demand outlook for the forecast period 2021-2031
The market study also highlights projected sales growth for feminine hygiene products market between 2021 and 2031
Feminine hygiene products market survey identifies key growth drivers, restraints, and other forces impacting prevailing trends and evaluation of current market size and forecast and technological advancements within the industry
Feminine hygiene products market share analysis, covering key companies within the industry and coverage of strategies such as mergers & acquisitions, joint ventures, collaborations or partnerships, and others
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