ZURICH, September 19, 2014 /PRNewswire/ --
- SandSIV AG has just published its latest free white paper. Titled CXM ROI Business Case, and written by SandSIV CXO and Head of Consulting Dr. Jukka Hekanaho, this new resources outlines a framework for calculating the ROI of Customer Experience Management (CXM).
Swiss based SandSIV AG, a developer of Voice of the Customer (VoC) applications, and provider of expert Customer Experience Management (CXM) consultancy, has just published a brand new free white paper.
This new free resource, titled CXM ROI Business Case, was developed by Dr. Jukka Hekanaho, SandSIV CXO and Head of Consulting. Other white papers covering the ROI that is inherent within Customer Experience Management have been published in the past, but this new paper from SandSIV is different.
Where other resources simply explain how the ROI in CXM can be found, this new paper from SandSIV lays down a framework for calculating potential ROI before any CXM related endeavors have taken place.
Also contained within the pages of this new white paper are several real-world business cases, based upon the actual findings of SandSIV clients. One such business case is put forward by David Patarica, the Director of Customer Experience Management for upc cablecom in Switzerland. Speaking about this case study, David has said that, "being able to prove the ROI of Customer Experience Management is a fundamental requirement for a successful CX program. The case study provided by upc cablecom, which has been included within this new white paper, shows very clearly how ROI is achieved."
This new white paper can be downloaded from the SandSIV website at the following URL:
SandSIV enables its clients to begin working in a more customer centric manner, by listening to the Voice of the Customer, and turning it in to actionable Customer Intelligence. SandSIV provides a combination of purpose built SaaS technology, and expert Customer Experience Management consulting, which combine to deliver a platform that can positively affect revenues for any company, in any market or region, with a rapid ROI.
SOURCE SandSIV AG