CHICAGO, May 21, 2015 /PRNewswire/ -- Currently, off-campus restaurants and retail stores are earning a greater share of students' total food and beverage purchases (59 per cent) than on-campus concepts (41 per cent), according to the U.K. College & University Foodservice Consumer Trend Report. Powered by research leader Technomic, the study finds campus operators may increase traffic and sales by incorporating more fresh food choices and customisation opportunities.
"Ample opportunity exists for college and university operators to boost incremental foodservice traffic and sales on campus and gain greater share of total foodservice sales by taking share from off-campus locations," says Sr. Managing Director of Technomic Darren Tristano. "The data within our U.K. College & University Foodservice Consumer Trend Report provides operators and suppliers with a roadmap to success."
Accessing original research findings and powerful trend analysis from Technomic's U.K. MenuMonitor database and 1,000 student surveys, the U.K. College & University Foodservice Consumer Trend Report will help operators and suppliers understand student consumption behaviour and purchase drivers while identifying food and beverage preferences by dining occasion, including snacking. Operators and suppliers can utilize the findings to identify growth opportunities, such as:
- Freshness matters: More than half of surveyed students (64 per cent) indicated that the availability of fresh foods are extremely important at both on- and off-campus foodservice operations;
- Customisation is key: Nearly forty per cent of students completely agree that it is important to be able to substitute or omit ingredients in their food.
Technomic's U.K. College & University Consumer Trend Report provides comprehensive research on the latest menu and consumer trends surrounding on-campus foodservice, organized into three major sections: Menu Insights, Consumer Insights and Outlook: Trends to Watch.
Technomic publishes a complete library of consumer trend reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Only Technomic delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. For Technomic updates, please follow us on Twitter, LinkedIn or visit us at technomic.com.
SOURCE Technomic Inc.