Salamander Cookshop Celebrates Launch of New Website With a Week of Free Delivery

WIMBORNE, England, February 24, 2011 /PRNewswire/ -- Leading kitchenware retailer, Salamander Cookshop, announces the launch of its newly designed website today, and to mark the occasion is offering all new and returning customers a week of free delivery on all orders commencing on March 1st.

The new site has been streamlined to improve the customer journey and provide a simpler and easier experience after customer feedback and results from the site analytics revealed shoppers were more likely to search by brand than category.

New features include: a bespoke, alphabetised mega menu, and an improved 'what's new?' feature, so finding favourite brands such as Rösle utensils (http://www.salamandercookshop.com/index.php?main_page=index&manufacturers_id=13) or Fissler cookware ( http://www.salamandercookshop.com/index.php?main_page=index&manufacturers_id=2) has never been easier. The new site also sees the introduction of infinite scroll technology - allowing extra pages of product results to load at the users ease without requiring them to click through dozens of pages.

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As well as the usability features, the new site also places a greater emphasis on social media - allowing customers to share or bookmark products and interact with Salamander Cookshop on Facebook and Twitter.

After assessing the way customers interacted with the previous site, the products they were commonly looking for and how easy it was to find them, the new site was designed to be more task orientated so that customers could complete these desired objectives quickly.

The week of free delivery will start on 1st March through to the 7th of March. Terms and conditions of the offer can be found on the website.

Diana Griffiths of Salamander Cookshop said, 'We are pleased to launch the new site, it is a result of customer feedback and statistical evaluation of how the website is used by our customers and we hope our customers enjoy the new experience.'

Salamander Cookshop is now bigger and better than ever, but do not take our word for it, the best way to find out how Salamander can transform your kitchen and shopping experience is to visit the site now: http://www.salamandercookshop.com/blog/2011/02/new-website-launch

Follow @SalamanderCook (http://twitter.com/salamandercook) on Twitter for offers and updates.

Background information:

Salamander Cookshop prides itself on sourcing and supplying a wide range of innovative, practical and colourful cookware, bakeware, knives, mills and other kitchen utensils and accessories. One of Britain's best cookshops, Salamander selects only the highest quality products from around the world.

For online press enquiries contact Aimee tel: +44(0)1202-237135 or email: aimee@salamandercookshop.com