LONDON, May 6, 2011 /PRNewswire/ -- Sage Pay, the UK's leading payment services provider, has today announced a partnership with One iota, a specialist in Facebook and mobile commerce solutions. The partnership will allow Sage Pay customers to effectively extend their ecommerce strategy to mobile and social commerce.
With more people than ever using social networking platforms and more businesses using them as an important sales channel, Sage Pay has identified social commerce as the next industry growth area.
Simon Black, Managing Director, Sage Pay, commented: "We're beginning to see a major shift in buying habits among consumers. With smartphone technology and social media presence now virtually ubiquitous, customers are demanding an increasing number of options in terms of how they shop, and expect the same experience, availability and service, irrespective of the channel they choose to interact on."
A recent report by eMarketer claimed that while ecommerce is set to grow at a cumulative rate of 10.3% over the next four years, social commerce is set to grow at a staggering 93.4% over the same period. The same report claimed that by 2015 nearly 16% of all online purchases will be made through social and mobile commerce channels.
Sage Pay's secure yet flexible payment gateway enables retailers to adapt their technology - such as call centre software and mobile apps - to each specific sales channel and provide the unified approach that consumers now demand.
Simon Black continued: "As retailers are required to become ever more innovative, they are increasingly looking for payment systems that are flexible enough to move and change at their own pace. Partnering with like-minded and innovative companies like One iota will help us ensure our customers remain ahead of the game."
Damian Hanson, CEO at One iota, said: "We're delighted to partner with Sage Pay. We've made significant technical investments in recent months in order to integrate with its payment platform. Sage Pay clients will be able to extend their e-commerce stores across mobile optimised websites, mobile applications and branded Facebook fan pages in order to extend their commerce reach and drive profitability."
All Sage Pay customers have the ability to access API's and customise payment pages at no extra cost to their service. This also applies to fraud screening tools and their 24/7 UK support.
About Sage Pay
Sage Pay is a division of FTSE 100 business software company Sage. It is the UK's fastest growing independent payment service provider (PSP) and is one of the most trusted e-commerce brands. Sage Pay processes millions of secure payments for its 32,000 customers each year and makes the process of accepting payments simpler, faster, safer and more profitable for businesses of all sizes.
For more information, please visit http://www.sagepay.com
SOURCE Sage Pay