LONDON, June 12, 2013 /PRNewswire/ --

Improves efficiency of CRM solution and boosts customer relationships

Sage Pay, Europe's most recommended payment processor, has today announced a collaboration with Enbu Consulting, a Sage Pay Business Partner, to launch a new offering that combines Sage Pay's secure card payment solution with Sage's CRM software.

The Sage Pay for CRM offering will mean businesses can collect payments securely from directly within their customer relationship management (CRM) systems, providing them with a single view of their customer interactions.

The solution has been specifically designed for organisations with numerous call centres, such as charities and those in the public sector, to collect payments. The integration means that details about the method by which a customer has paid - whether over the phone or via a secure web portal - will automatically be recorded within the CRM dashboard. Previously, businesses would have needed to manually enter the payment information. Now with Sage Pay for CRM, multiple operators will be able to log into individual user accounts to access the same system.

Not only will this significantly increase the efficiency and impact and of CRM solutions for businesses, it will also deliver a seamless user experience for end customers and will help improve a business' long-term customer relationships.

"Having a single view of the customer has become crucial for retailers as they struggle to reconcile multiple payment channels," said Simon Black, CEO at Sage Pay. "With the advent of new payment methods, the growth of mobile platforms and a need to provide flexible solutions that meet consumer's needs, there is an increasing focus on multi-channel commerce. This integration is what customers have been asking for - that is, a simple way to manage accounts and improve the customer experience through detailed reports that capture valuable data and deliver real value back to the business."

"This partnership is extremely significant to Sage Pay and we're excited to be bringing a new solution to our customers with a consultancy such as Enbu," said Black.

Fran Meggs, Managing Director of Enbu Consulting commented "We have had an excellent working partnership with Sage Pay whilst we developed this fully integrated, secure and easy to use product. Sage Pay for Sage CRM makes sense for businesses who want to save time, and have easy to manage customer information and reporting all on one system."

The Sage Pay for CRM integration works with an intuitive set-up wizard to guide retailers through the set up process. It's a packaged solution, available through Enbu Consulting, which means no integration is needed within the customer's own IT estate.

For further information about the Sage Pay and Sage CRM Integration, contact: partners@sagepay.com

NOTES TO EDITORS

About Sage Pay

Sage Pay is Europe's leading independent payment service provider (PSP) and is one of the most trusted payment brands.  Every year Sage Pay processes billions of pounds worth of secure payments for its 40,000 customers and makes the process of accepting payments online, over the phone, or in person simpler, faster, safer and more profitable for businesses.
 
Sage Pay is a subsidiary of FTSE 100 business management software and services company The Sage Group plc.

About Enbu

Enbu Consulting is an expert in Sage CRM software.  The company is a registered Development Partner and Business Solutions Provider for Sage.

Since 2004, companies all over the world have been choosing Enbu to deliver CRM based solutions, to address key business processes, including sales, marketing and customer service.

Enbu combines leading technologies with in-depth technical and business process expertise, to deliver company specific solutions that deliver real business benefits.

For further information, please contact:
Louise Waller
Bite
Louise.waller@biteglobal.com
+44(0)2088343445

SOURCE Sage Pay