KFAR SABA, Israel, February 9, 2016 /PRNewswire/ --
Sanchez & Williamson embedded on 1:1 marketing teams for Food Lion & Shoppers Drug Mart
Sagarmatha, the leading 1:1 personalized marketing company hired Daniella Sanchez and Shawn Williamson to continue expanding its North American direct customer success team.
"Hiring Daniella and Shawn to work hand-in-hand with key clients allows us to continue our focus on penetrating the U.S. and Canadian markets," said Lisa Kinney, North American General Manager, Sagarmatha. "Our platform increases visit volume and long-term share of wallet with individually personalized, 1:1, multichannel messages, so as we increase our presence among companies buying into our vision, we can hire outstanding professionals such as these."
Sagarmatha optimizes shoppers' personal experiences with a continuously self-learning system that tracks individual shopper behavior and delivers messages through their preferred channels, ensuring every interaction automatically becomes increasingly more targeted and efficient. This grows short- and long-term sales, profits, and customer loyalty. The closed-loop shopper analysis, insight, and outreach suite enables retailers and suppliers to collaboratively grow sales by linking every customer to a 1:1 personalization strategy with simple metrics showing impact across all parameters.
Daniella Sanchez will be supporting the personalized marketing program at Food Lion, a North Carolina based chain of more than 1,100 grocery stores across 11 states. She previously served as the shopper marketing manager for Family Dollar Stores/Dollar Tree, Inc., ultimately winning an Effie Award for her shopper marketing campaigns.
Shawn Williamson will be working with Shoppers Drug Mart, Canada's largest retail pharmacy chain with more than 1,300 pharmacist-owned outlets across the country. Working previously as a consultant, he worked with top-tier firms such as Sears Canada, Workopolis, Home Depot Canada, TNS UK, Walmart and Oxford Properties.
Sagarmatha, the personalization expert, works with retailers and brand owners to optimize their data driven marketing via a suite of science-based solutions. Offering highly automated shopper analysis, insight, and targeting solutions enables retailers and suppliers to collaboratively grow sales by linking every shopper to a 1:1 personalization strategy while measuring ongoing impact, shopper by shopper. Sagarmatha is a privately held company with U.S. headquarters in Cincinnati and an R&D center in Tel Aviv. http://www.sag121.com
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