Saavn Expands Original Programming with New Genres and A-List Entertainers
Renowned author and film critic Anupama Chopra, Bollywood actress Neha Dhupia and acclaimed music artist Raghu Dixit collaborate with Saavn to launch new exclusive programming on Saavn's streaming platform
MUMBAI, India, Aug. 4, 2016 /PRNewswire/ -- Saavn, India's leading audio entertainment streaming platform, today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha, hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn's Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn's Original Programming in April 2016, which marked the evolution of India's largest music streaming service into a multimedia entertainment streaming platform.
Starting August 11th, Saavn Originals will premiere Film Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well as an in-depth look at what's worth watching in India's ever-growing movie scene. Film Companion with Anupama Chopra will stream every Thursday and Friday on Saavn.
Saavn also adds tongue-in-cheek talk show #NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will interview celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. #NoFilter promises to shock, awe, and delight Saavn's 18 million listeners starting mid September.
"This is a breakthrough moment for us," said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. "In addition to widening our fan base, these new shows will help to solidify Saavn's transition from music streaming to becoming a global entertainment streaming hub. We're ecstatic to bring these shows to our growing audience and can't wait to bring them even more fantastic programming."
Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn's Artist-in-Residence (AiR) program, an in-house program for independent and breakthrough artists. Building on AiR's successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn's Indie and Regional music offerings.
"I'm really excited about my partnership with Saavn for the Artist-in-Residence initiative," said Raghu Dixit. "I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world."
Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career - the "Masterplan for Happiness" tour, taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit's debut as Saavn's AiR, Saavn will be backing Dixit's global tour by promoting the tour through Saavn's app and social channels.
The full slate of Saavn Originals, debuting in August and September, includes:
1. Passport Approved with Sat Bisla, launching on 2nd August.
2. Film Companion with Anupama Chopra, launching on 11th August.
3. Ek Kahaani Aisi Bhi launching on 19th August.
4. Audioboom syndicated shows launching in the first week of August:
- Like-minded friends
- The Comedy Score
- Hip Hop saved my life with Romesh Ranganathan
- The Cricket Podblast
- Official Leicester City Podcast
- United We Stand
- The Football Forum
- Walsh on Film
- Undisclosed - State vs Adnan Syed
5. #NoFilter Neha by Neha Dhupia launching mid September
About Saavn
Saavn is India's leading digital music streaming service, transforming how people around the world access and experience music on a daily basis. With a unique combination of Internet radio and on-demand music streaming, as well as proprietary social features like music tagging and music chat, Saavn delivers one of the richest media experiences available on mobile and Web today.
In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket. Saavn also launched its Artist-in-Residence program (AiR), an in-house program designed exclusively for handpicked independent breakthrough artists. This platform encourages select artists to explore their creativity through experimentation and exclusive collaborations, all while reaching a larger and wider audience through Saavn.
Saavn is currently accessed in 196 countries and offers 20 million+ tracks in 13 languages. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.
Saavn was founded in 2007, and has offices in Mumbai, Gurgaon, Bangalore, New York, and California. For more information, visit www.saavn.com or corporate.saavn.com.
Contact:
J.J. Colao
908-433-7940
jj@haymaker.co
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