Rule Financial Exceeds First Half Year Sales Target Despite Volatile Markets

LONDON, July 26, 2011 /PRNewswire/ --

Company Growth Driven by a Focus on Specialist Services for Global Investment Banks

Rule Financial, an independent provider of business consultancy, IT consultancy and IT services to the global investment banking community, has announced that its sales of £26m for the first half of 2011 have exceeded target. This follows an exceptionally strong 2010 which saw the company deliver £38.3m in revenue, a 40 per cent increase on 2009 figures.

Recent company growth has been driven by Rule Financial's focus on developing and recruiting sector specialists who work closely with clients in London and New York, advising them on a broad range of issues from risk management to mobile and multiplatform trading deployments.

The company is also responding to increasing client demand for complex systems development and integration with a combination of onshore and nearshore delivery of services. To meet this demand in the first half of 2011, Rule Financial has added 30 more members of staff to its team in Poland and moved to larger purpose-built premises in Lódz.

Rule Financial now advises 9 of the top 10 global investment banks, reinforcing its position as the leading independent sector-specialist provider of business consultancy and IT solutions for the investment banking market.

In the past six months, investment banks have relied on Rule Financial for support with projects in areas such as OTC Derivatives Clearing, Collateral Management Optimisation, and Mutiplatform UX design and build for eTrading and Risk Reporting. The company has also witnessed growing demand for application support services to help banks deliver cost-savings and business efficiencies. Rule Financial is now the leading provider of support for the Global One application.

More generally, in recent months the company has continued to widen its scope; winning major global investment banking clients in London, New York and Singapore.

The continued expansion and successful delivery of services has culminated in the recent rebranding of the company to reflect its enhanced specialist capabilities. As part of this rebranding, Rule Financial has launched a new corporate website, providing additional value for clients by providing thought leadership within investment banking, operations and IT.

Commenting on Rule Financial's first half results, Chris Potts, CEO of Rule Financial, said: "Despite volatile market conditions, Rule Financial has delivered strong H1 sales performance and we expect this growth to continue in H2.

"The growth of our business in Poland means we can now offer scalable, high-quality delivery capabilities for specialist areas of investment banking, providing the operational efficiency and flexibility that is so crucial for our clients. As we look to the second half of this year, I anticipate our growth will be driven by specific projects focused on complex systems integration, application support services and combinations of onshore and nearshore delivery.

"We are also working closely with many clients on data loss prevention projects in light of the recent high profile data security breaches and the rise of whistle-blowing websites, such as, WikiLeaks."

Please visit Rule Financial's new website (http://www.rulefinancial.com) for further information.

About Rule Financial

Rule Financial is a leading independent provider of business and IT services, employing over 350 people in the UK, the USA, Poland and Spain. Our specialists work alongside their counterparts at the world's leading investment banks, and related financial institutions, helping to lower costs, improve productivity and extract the maximum value from existing IT investments.

We cover all aspects of advisory, execution and support services. Our domain specialisms include: Securities Finance, Prime Services, Risk Management, Trading, Legal & Compliance and Operations. Our delivery specialisms include: advisory and execution services in system development, user-centric design, software development, integration, testing, on-going support and IT outsourcing.

Rule Financial is one of Britain's fastest growing private technology companies as demonstrated by our listing in The Sunday Times Microsoft Tech Track 100 for the third successive year.

For more information about Rule Financial please contact:
Mapara Fernandez
email: rule@hotwirepr.com
tel: +44(0)20-7608-4687
web: http://www.rulefinancial.com