SYDNEY, July 18, 2012 /PRNewswire/ --

RollUp Media today announced that it has secured €1.2M in funding from venture capital firm Arts Alliance and other investors, bringing total funding since its founding to €2M. The new investment will enable RollUp Media, which publicly launched in Australia and the UK in May, to continue expansion of its service to help niche and independent publishers grow their businesses profitably, by providing a bespoke suite of platform, tools and services.

"We decided to invest in Rollup Media because they have identified clearly the needs of both independent publishers and the advertising community. This, together with a team highly experienced in both publishing and advertising, makes a compelling investment case," says Joshua Green, Investment Director at Arts Alliance, "The company is poised to benefit from both the rapid growth in the independent publishing market and in the process of content-driven advertising".

Ben Regensburger, CEO of RollUp Media comments, "We are thrilled to be working with the Arts Alliance team, not least because of their successful track record in supporting the digital media industry and adding value to their portfolio companies. We've come a long way in a short time and securing the funding for further expansion ensures we will maintain our momentum".

RollUp Media was founded in 2011 by a team of leading industry professionals with successful careers at top digital companies including Google, DoubleClick, Brightcove and Lycos. The Company is on a mission to help independent publishers - those with a unique, authentic voice creating quality content - build successful digital businesses, and to help advertisers and agencies creatively and effectively reach these audiences. More than 30 publishers spanning the health& lifestyle, family & parenting, style & fashion, and career verticals have joined RollUp Media since the official launch of the platform and services earlier this year, already making the RUM Network a Top 5 network in the UK in Health (comScore); and Top 5 in Health and Career in Australia (Nielsen).

About Arts Alliance http://www.artsalliance.com

Arts Alliance is a venture capital firm that supports high growth companies in Europe with a particular focus on technology-enabled services. Arts Alliance has invested in over 40 companies since 1996. Key areas of interest include media & entertainment, mobile services, retail & logistics, marketing services, outsourcing and energy.

About Rollup Media http://www.rollupmedia.com

Rollup Media is on a mission to help independent publishers build successful digital businesses by providing them with the tools to manage content, SEO, SMO, multichannel distribution and revenue generation so that they can focus on what they love and do best - creating and curating high quality content and conversations. RollUp Media also works with the most forward thinking advertisers and agencies to help them create engaging advertising experiences to become part of the conversation with this network of online influencers.

SOURCE RollUp Media