LONDON, August 3, 2012 /PRNewswire/ --
RollUp Media is adding to its Network of independent publishers by partnering with Handpicked Media, a premium collective of UK sites and bloggers. Handpicked Media specialises in blogger engagement with exclusive commercial contracts with over 650 carefully chosen, influential, independent websites and bloggers across the lifestyle, fashion & beauty, entertainment, food, home and parenting categories.
The strategic partnership will enable RollUp Media to support the collective by providing bespoke platforms, tools and services, such as SEO, and sell Handpicked Media's inventory to media agencies in the UK and Australia. RollUp Media will also market Handpicked Media's blogger outreach and social media expertise to its clients.
Krista Madden, founder and CEO of Handpicked Media says, "We are very excited to be working with the experienced team at RollUp Media, building on the quality of our publishers and utilising their technology and media services. With already a reach of over 5 million monthly unique visitors we look forward to growing our business further and working in partnership with a company who wants to develop and support independent publishers."
Ben Regensburger, CEO of RollUp Media adds, "We see this as an important relationship, as Handpicked Media team's vision around helping independent publishers very much aligns with ours and, needless to say, we have discovered many ways to work together. From audience development to technology to social media services and advertising, we are greatly looking forward to a mutually beneficial partnership."
About RollUp Media http://www.rollupmedia.com
RollUp Media is a vertical brand network operating made up of original content sites in key verticals and niches. It's these authentic and independent voices whose highly engaged audiences advertisers need to be able to reach. RollUp Media's mission is to connect advertisers to highly engaged audiences through the combination of great content and a range of highly creative and engaging bespoke ad formats, standard media and social activation via influencer outreach programmes and events. RollUp Media operates across a number of verticals including Family & Mums, Parenting, Fashion, Beauty, Food & Drink, Home, Health, Entertainment, Men's lifestyle & Female lifestyle.
Handpicked Media is an agency specialising in social media and blogger engagement with exclusive commercial contracts with the UKs top Independent Websites and Blogs.
SOURCE RollUp Media