MUNICH, Germany, March 21, 2014 /PRNewswire/ --
- Roland Berger's thought leadership publications were rated number 1 in "Appeal" and number 3 in "Differentiation"
- In the overall ranking, Roland Berger came in fourth
- Focus on core topics is gaining importance in corporate publishing - Roland Berger successfully implements this trend
The thought leadership publications by Roland Berger Strategy Consultants were once again praised as excellent examples of corporate publishing. In their most recent analysis of the content-based publications by the top 30 global consulting firms, the London-based think tank White Space ranked the studies published by Roland Berger number 1 in terms of "Appeal". The THINK ACT series stands out particularly in terms of design and attractive data presentation. In the overall ranking, Roland Berger is number 4.
"We are very pleased about this renewed recognition of our thought leadership publications," says Torsten Oltmanns, Partner at Roland Berger Strategy Consultants responsible for the company's global marketing. "This excellent rank in the White Space analysis is a welcome confirmation that we are on the right path to presenting information in a concise and attractive form while offering in-depth insights into a broad range of topics."
This strategy is paying off, as revealed by the rating as number 3 in "Differentiation": The great variety of topics addressed by Roland Berger studies covering key developments in different sectors early on convinced the experts. The White Space jury comments: "It's picking topics with all the aplomb of a seasoned strategy firm."
Data is brought to life through outstanding graphics
Torsten Oltmanns links the excellent design to one of the core elements of the strategy underlying the THINK ACT publication series: "To attract our readers' attention, we aim to present concise, well-structured texts and eye-catching graphics," he says. "We offer top business decision makers in-depth and well-presented information on the key market trends at a glance." These are exactly the elements that the White Space experts praise in their assessment: No other firm quite measures up to Roland Berger's ability to bring data to life through graphics and interest the reader in the publication's content.
The THINK ACT magazine is another example of the ongoing success of Roland Berger corporate publishing. Over the years, the magazine has garnered several important awards - most recently the International Corporate Media Award (ICMA) 2013 in the three categories Alternative Storytelling, Photography and Print Finishing.
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Roland Berger Strategy Consultants, founded in 1967, is one of the world's leading strategy consultancies. With 2,700 employees working in 51 offices in 36 countries worldwide, we have successful operations in all major international markets. The strategy consultancy is an independent partnership owned exclusively by about 250 Partners.
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SOURCE Roland Berger Strategy Consultants