LONDON, November 23, 2016 /PRNewswire/ --
Anyone planning to fly from Gatwick and visit the World Duty Free stores from 23rd November will be immersed in 'Rogue One: A Star Wars Story', the very latest Star Wars movie coming to cinemas on December 15th. This will mark the first ever major film release takeover at Gatwick and World Duty Free.
The hotly anticipated epic action adventure from Lucasfilm releases in cinemas on 15th December 2016, but as part of an exclusive tie up to celebrate its launch, visitors to the airport can experience unique elements of the film.
This year's 'Rogue One: A Star Wars Story' is the first in a series of original standalone Star Wars movies, the events of which are set in a time of conflict, when a group of unlikely heroes band together on a mission to steal the plans of the Death Star.
Travellers will start to get a taste of what's to come as they transfer from the car parks to the airport terminal, as walkways and large format fully digital screens will feature striking visuals and promo footage.
Moving into the World Duty Free Gatwick South store, the Star Wars immersion is taken to a whole new level with the appearance of newcomer droid K-2SO, who stands 8 feet tall as well as 'Rogue One: Recon', a 360° Star Wars virtual reality experience. Once seated and wearing the VR helmet, become an everyday Rebel X-wing pilot in space, culminating with a fight for your life in an unexpected battle against the evil Empire.
Influential YouTuber and avid Star Wars fan Jack Maynard was on hand to launch the activation today in World Duty Free Gatwick South, closely guarded by stormtroopers and - making their very first appearance in public - two Death Troopers, who are elite soldiers of the Empire and an intrinsic part of the new film. You can share Jack Maynard's encounter with stormtroopers and Death Troopers, as well as his overall experience here at http://www.facebook.com/WorldDutyFree
Passengers will also be able to see a costume exhibit featuring the heroes of 'Rogue One: A Star Wars Story'. Led by Jyn Erso (played by Academy Award® nominee Felicity Jones), Captain Cassian Andor (Diego Luna), Bodhi Rock (Riz Ahmed), Chirrut Imwe (Donnie Yen), Baze Malbus (Jiang Wen), the costumes are displayed together for passengers to get up close to as they enter the departure lounge in Gatwick South. Many amazing opportunities for #RogueOnehaslanded pictures are just waiting to be explored!
To complement the Rogue One experience, World Duty free has a whole range of LEGO™ sets to choose from including Darth Vader, Resistance X-Wing Fighter, Millennium Falcon, Imperial Assault Hovertank and Krennic's Imperial Shuttle to name just a few. Customers can also discover a range of exclusive 50ml Star Wars fragrances - Dark, Light, Droid, Rey, Revenge and Galaxy - that capture the essence of rebellion!
About 'Rogue One: A Star Wars Story'
From Lucasfilm comes the first of the Star Wars standalone films, "Rogue One: A Star Wars Story," an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
"Rogue One: A Star Wars Story" is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. "Rogue One: A Star Wars Story" opens in UK cinemas on 15th December, 2016.
Dufry Group - A leading global travel retailer
Dufry AG (SIX: DUFN; BM&FBOVESPA: DAGB33) is a leading global travel retailer operating around 2,200 duty-free and duty-paid shops in airports, cruise lines, seaports, railway stations and downtown tourist areas. Dufry employs over 31,000 people. The Company, headquartered in Basel, Switzerland, operates in 63 countries in all five continents.
World Duty Free's core business is tax and duty free shopping and its proposition covers the complete spectrum of airport shopping including Beauty, Wines & Spirits, Food & Confectionery, Tobacco, Sunglasses, Watches & Jewellery and souvenirs.
Dufry cares for children and supports social projects from SOS Kinderdorf in Brazil, Cambodia, Mexico, Morocco and Ivory Coast. SOS Children's Villages is an independent, non-political and non-demonstrational organization established for orphaned and destitute children all over the world.
Note to Editors:
Pictures accompanying this release are available through the PA Photowire. They can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
SOURCE World Duty Free