KILCHBERG, Switzerland, July 17, 2014 /PRNewswire/ --
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch "Top of Europe," 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.
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Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli, commented: "With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there." And Urs Kessler, CEO of the Jungfrau Railway, agrees: "SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services, and provides attractive added value for our visitors."
However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: "I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me."
Photo and film material from the event is available at 6pm on:
Twitter: #chocolateheaven http://www.chocolateheaven.lindt.com
About Lindt & Sprüngli: Lindt & Sprüngli is the worldwide leader in the premium chocolate segment and was founded more than 165 years ago in Zurich. Lindt & Sprüngli quality chocolate is manufactured in eight own production facilities in Europe and the US and is sold by 20 own subsidiaries as well as a widespread network of independent distributors around the world. The Lindt & Sprüngli Group employs around 9000 people and achieved sales of 2.88 billion Swiss francs in 2013.
About Jungfrau Railway Holding AG: The Jungfrau Railway Group is the largest mountain railway company in Switzerland. Its main activity is the operation of excursion railways and winter sports facilities in the Jungfrau region. The most profitable segment is the trip to the Jungfraujoch - Top of Europe, situated 3,454 meters above sea level, within the UNESCO World Heritage Site Swiss Alps Jungfrau-Aletsch. The Jungfraujoch is an especially popular destination for Asian guests, and in 2013, it attracted over 800,000 visitors for the second time in a row.
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SOURCE Lindt & Sprungli