Riyadh Air, Saudi Arabia's Newest Airline with a Digital-First Vision, to Implement CellPoint Digital's Payment Orchestration Solution

The partnership will see Riyadh Air provide passengers with a seamless cross-border payment experience ahead of the airline's commercial operations launch in 2025

LONDON, June 11, 2024 /PRNewswire/ -- CellPoint Digital, the leading provider of payment solutions to the airline industry and a global pioneer of Payment Orchestration, today announced a new partnership with Riyadh Air, Saudi Arabia's newest national airline. CellPoint Digital will equip the carrier with innovative payment technology to fuel its digital-first business strategy as it prepares to launch commercial operations in 2025.

The partnership supplies Riyadh Air with CellPoint Digital's Payment Orchestration platform, enabling the carrier to process local and cross-border transactions efficiently. Riyadh Air's vision is to disrupt a Saudi Arabian commercial aviation market dominated by legacy players like Emirates and Etihad. Achieving this vision requires an innovative approach to payments that prioritises optimised transaction routing, seamless cross-border payments, and making a wide variety of payment options available to international and domestic passengers.

The next chapter in the global story of Saudi Arabian air travel

Based in Riyadh's King Khalid International Airport, Riyadh Air is set to launch commercial operations by mid-2025. An integral part of Saudi Arabia's mission to reinvent itself as a global aviation hub, the $30 billion start-up airline aims to connect the country to 100 regional and international destinations by 2030, leveraging the kingdom's location between Asia, Africa and Europe and creating over 200,000 jobs. Riyadh Air's Chief Operating Officer, Peter Bellew, has announced that the airline plans to recruit around 300 pilots and cabin crew members by spring 2025, to commence its operations.

"While legacy airlines can be held back by legacy technology, a next-generation airline like Riyadh Air can start from a more advanced position by using tailored technology that's built for now, not 20 years ago," said Kristian Gjerding, CEO at CellPoint Digital. "With our Payment Orchestration solution developed specifically for the unique challenges faced by global airlines, Riyadh Air can offer travellers their preferred payment options while gaining more control over its cash flow and costs."

CellPoint Digital's Payment Orchestration platform uses intelligent routing, taking into consideration the pricing, processing and acceptance currency and geographical location of the processor, and increasing the success rate of transactions. In this way, Payment Orchestration minimises the number of declined transactions, preventing the customer from abandoning the booking and driving revenue for Riyadh Air.

Adam Boukadida, Riyadh Air's CFO, added: 'As a disruptor airline prioritising our digital capabilities, we need a payments partner with first-hand, in-depth knowledge of air travel. CellPoint Digital's Payment Orchestration platform enables us to offer travellers a fully digital experience onboard and a smoother booking experience. Not only that, but CellPoint Digital has been supporting us with its expertise and extensive consultancy services throughout the sales process and our quest to secure international partnerships.'

For more information about CellPoint Digital and Riyadh Air partnership or to schedule an interview with Kristian Gjerding, please contact Steven Osei at steven.osei@cellpointdigital.com.

About CellPoint Digital
CellPoint Digital is a fintech leader in payment orchestration whose main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions from cards and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website and other channels, optimise the routing of each transaction, increase conversion rates and minimise payment costs. CellPoint Digital has offices in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore. Visit www.cellpointdigital.com to learn more.

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