Rixos Hotels Selects TrustYou to Provide Social Media Monitoring and Reputation Marketing

MUNICH and ANTALYA, Turkey, May 30, 2012 /PRNewswire/ -- TrustYou, the market leader for online reputation management in hospitality, today announced it has been selected to provide social media monitoring and reputation marketing for Turkish hospitality giant Rixos Hotels.  One of the world's fastest growing, luxury hotel chains, Rixos Hotels will use TrustYou to maintain its spotless reputation for high quality and guest services at its 14 premium resorts & villas including five city hotels in key regions as diverse as Turkey, Southeast Europe, CIS Countries, North Africa and now the Middle East.

"At Rixos, our fundamental principle is to provide 100% guest satisfaction," said Basak Erel, Rixos Hotels Senior Vice President of Brand Management.  "TrustYou's analytics will intensify our focus on guests' needs, sentiments and perceptions so we can continue to fulfill the Rixos promise in the age of the social web."

TrustYou's platform continuously gathers in 15 different languages, reputation information from the world's top travel review and social media sites, including Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype, Yelp and blogs, for user-generated content pertaining to a particular hotel.  TrustYou takes opinions from all online reviews, tweets and posts and creates a comprehensive Trust Score that reflects the global sentiment for a business. 

"Rixos is already known for their 'excellence' in the hospitality industry so they already get the synergy between reputation monitoring and guest services," said TrustYou CEO and Co-Founder Benjamin Jost.  "TrustYou can help them understand what their guests like best to develop loyalty programs, discover even more opportunities to excel at customer service and attract more even more guests with the things they are doing right with sophisticated reputation marketing tools that keeps them ahead of their competitors."   

Specifically designed for the travel and hospitality industry, TrustYou enables hoteliers to:

• Get feedback with free satisfaction surveys
• Access insights to reviews, tweets, and posts 24/7
• See where they stand against competitors and peers
• Identify strengths and weaknesses
• Easily integrate review data on their hotel Website or Facebook page
• Find out global sentiment for their hotel with the Trust Score a single rating they can trust
• Get up and running with just Internet access and a browser.

Rixos Hotels

Rixos Hotels, established in 2000, is one of the world's fastest growing, luxury hotel chains.  Dedicated to offering traditional Turkish hospitality and a unique spa experience in the finest surroundings and luxury ambience, the Antalya based group owns and operates premium resorts & villas including city hotels in key regions as diverse as Turkey, Southeast Europe, CIS Countries, North Africa and now the Middle East.

The Rixos portfolio of exceptional properties is sited in prime and historic locations. With more than 6,000 staff serving all its properties, the Rixos Hotels have developed an innovative guest experience that blends the best of the new and old.  Designed to offer a unique luxury long stay experience, the Rixos villas are beautifully furnished.

Tailor-made service with private butler and concierge is the ultimate choice of the world's most distinguished travelers. At the heart of every Rixos hotel is a revitalizing Wellness and Spa Center with an authentic Turkish Hammam, offering a unique spa treatment, menu and atmosphere. 

Known for their hospitality, attentive personalized service and fine cuisine, Rixos Hotels received global recognition and top ratings from distinguished specialist professional bodies such as the American Five Star Diamond Award, Conde Nast, and Great Hotels of the World. The group is pleased to be the leisure hotel of choice for discerning specialist travel and tour operators.

Rixos Hotels is continuing its rapid growth with particular focus on Eastern and Middle Europe, the Mediterranean Coasts, North Africa and the Arabian Gulf region. The group's vision and mission is to become a brand leader in the premium global hospitality industry.

For more information about the company, please visit www.rixos.com 

About TrustYou

TrustYou is the standard for reputation in the hospitality industry. TrustYou measures global sentiment for more than 400,000 hotels worldwide and is the first company to provide a single trust score representing all online opinions of consumers around the world.  Accor, Marriott, Starwood, Hard Rock Cafes, InterContinental Hotels, Best Western Hotels, Maritime Hotels, Omni Hotels & Resorts, Worldhotels, Micros-Fidelio, HolidayCheck are among TrustYou's 10,000 customers worldwide.  Founded in 2008, TrustYou is based in Munich with offices in Dallas. Credit Agricole Private Equity and Holtzbrinck Ventures are among TrustYou's investors.  To learn more about TrustYou visit www.trustyou.com