LONDON, August 24, 2012 /PRNewswire/ --
Rimmel London is the official make-up partner of The X Factor for the second season running it has been announced today.
Rimmel London has also continued its partnership with the award winning 'Tap To Clap' mobile app allowing iPhone and iPad owners to clap or boo the performances each week during the auditions and the live shows. New features include a live social stream of curated tweets from the official X Factor account, the Judges, celebrities, and fans of the show; plus polls, fun facts and questions - and all pictures and videos are in full HD.
The partnership also includes 'Glam Cam', capturing all the backstage gossip from the makeup room, where contestants will be giving the lowdown on how they feel just hours ahead of the show.
Rimmel spokesperson: "We're delighted to renew our partnership with The X Factor for another year. it's a great fit for the Rimmel and means we can speak directly to viewers about favourite make-up looks and advise them on how they can recreate contestants looks from the comfort of their front living room."
Every week during the Live Shows, Rimmel London will bring the contestants together for a series of exciting Beauty Challenges, while Contestants Make-Up Designer Julia Carta shares her top beauty tips and beauty secrets from the show.
Julia Carta says: "I'm looking forward to working alongside Rimmel for this year's show. The challenges are going to make unmissable viewing and I'll be revealing my top beauty tips and the latest looks for people to try at home."
All the beauty videos will be available on The X Factor's website, the Rimmel website and Facebook page, and The X Factor YouTube page. Rimmel are set to run competitions with fantastic prizes up for grabs.
ABOUT THE X FACTOR
The X Factor is one of the most watched entertainment programmes in the UK. Airing on ITV, the UK's largest commercial broadcaster, it was created by Simon Cowell and is owned and co-produced by Syco TV (a joint venture between Simon Cowell and Sony Music Entertainment) and Thames (a label of FremantleMedia UK). The X Factor has been the number one show in the UK for eight years and was named was named Best Talent Show at the National TV Awards in January. The 2011 finale, held at Wembley Arena in front of a live audience of 12,000, was the most watched TV show of the year. The official X Factor website, http://www.itv.com/xfactor, is produced by FremantleMedia UK Interactive with ITV and is the online home for The X Factor 2012. The X Factor is sponsored by TalkTalk.
SOURCE Rimmel London