-- PUSH BOUNDARIES. BE BOLD. GO ROGUE.

NEW YORK, Sept. 13, 2013 /PRNewswire/ -- Always driving the trends, pushing the envelope and exploring new territories, Grammy-Award winning Rihanna launches her newest fragrance, Rogue by Rihanna. Rihanna created this adventurous scent for the woman who, like herself, radiates edginess and confidence but is also flirty and feminine. Rihanna exudes strength, femininity and mischief conveyed to her fans through music, unpredictable fashion choices, memorable unapologetic performances, and now through her new fragrance, Rogue.

Rihanna's bold approach to life pushes the boundaries of convention, proving that Rogue is a state of mind. A perfect blend of powerful and playful, the fragrance encourages all women to live life on their own terms. Show your strength and beauty, go Rogue.

"People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It's a personal fragrance that's more self-aware. It's Rogue, it's me," says the songstress. "This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves."

"We are thrilled to be introducing Rihanna's Rogue to the world this fall. Every element of the fragrance reflects Rihanna's dynamic spirit and relentless passion and strength. It is an amazing fragrance befitting this amazing talent" said Donald Loftus, President of Parlux, Ltd, the company producing all of Rihanna's fragrances.

Perfumer Marypierre Julien said, "I was inspired to create a fragrance that is as spontaneous and direct as Rihanna is and emulates her bold approach to her life. She is not afraid to reveal her mischievous side, showing off her true powerful femininity."

Rogue by Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg, hairstyling by Yusef Williams and makeup by Lucia Pieroni.

Rogue by Rihanna will be available beginning September 2013 at Macy's (http://www.macys.com/), Dillards (http://www.dillards.com/) and Belk (http://www.belk.com/).

For exclusive content check out http://www.perfumesbyrihanna.com/ or on Facebook at https://www.facebook.com/FragrancesbyRiRi?ref=ts&fref=ts

THE ROGUE BOTTLE AND COLLECTION
With a chic yet edgy aesthetic, Rihanna designed this bottle reflective of her personality. From top to bottom, this it showcases sensual strength with 6 spikes inverted at the base and rising into a soft rose gold collar and draped in a stingray-inspired motif at the cap.

ABOUT PARLUX FRAGRANCES LTD
Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It is ranked among the Top 100 Cosmetic and Fragrances in the world and holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, Ivanka Trump, Paris Hilton among others.

Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

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Video with caption: "Behind The Scenes Footage From The Rogue by Rihanna Campaign Shoot." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM79338-20130913-ROGUE.mp4

Image with caption: "Behind The Scenes Image From The Rogue by Rihanna Campaign Shoot." Image available at: http://photos.prnewswire.com/prnh/20130913/MM79338-a

Image with caption: "Behind The Scenes Image From The Rogue by Rihanna Campaign Shoot." Image available at: http://photos.prnewswire.com/prnh/20130913/MM79338-b

SOURCE Parlux Fragrances LTD