LONDON, September 29, 2014 /PRNewswire/ --
Rightster Group plc
("Rightster" or the "Group" or the "Company")
Rightster Group plc (AIM: RSTR), the cloud-based global video distribution and monetisation network that simplifies delivery to TV scale audiences in the complex online video market, is pleased to announce that it has been selected by Arts Council England to establish and manage their new multi-channel network (MCN) for the arts. The Arts Council grant is worth £1.8 million over 3.5 years.
Rightster will begin development work with the arts and culture sector in October 2014 with a view to launching the arts MCN proposition in spring/summer 2015.
Charlie Muirhead, Founder and CEO, of Rightster commented:
"We are honoured to have been chosen by the Arts Council to develop and manage their MCN initiative. We're excited about using Rightster's platform and expertise to find and develop new audiences for arts content. Over the coming months we look forward to extending the reach and impact of publicly funded arts content, creating new online destinations and connecting passionate communities of interest in the arts."
Founded in May 2011 by CEO Charles Muirhead, with the vision of enabling media businesses and brands to overcome the huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency. Rightster's cloud based software and services platform makes it simple for sports, fashion, news, entertainment, music, and viral rights holders, as well as brands and creators, to enhance the value of their video whether on a licenced, ad-funded, direct to consumer or paid placement basis.
Following the acquisitions in July and August 2014, Rightster's network now stands at over 1,950 Content Owners and over 7,500 Publishers. The Group now employs 256 staff in 11 offices across 10 countries.
SOURCE Rightster Group plc