LONDON, March 25, 2013 /PRNewswire/ --
Richard Pinder, former head of the Publicis Worldwide network, announces he is returning to the UK from France to launch The House Worldwide, a global communications network based in London.
Partnering up with a strong central team of Peter Rawlings, former COO DDB Asia, Chris Chard former CSO Lowe Worldwide and Ben Stobart, former SVP Leo Burnett Chicago, along with a network of brilliant agencies with fabulous leadership and creative talent. All coming together to offer themselves as part of The House Worldwide for international and global brands.
With the core principle of small teams of senior globally experienced talent directly leading clients' business combined with access to a raft of top quality companies who are available to provide functional and geographic solutions on an as needed basis, The House Worldwide has been operating and honing its model in 'beta' for over a year and is now launching publicly with some great case studies and a strong network of agencies.
The aim is to be able to offer international brands access to business leadership advice at one end all the way through to great execution in all key marketing and digital communications channels.
The House is focused on delivering on four key areas: global, client-centricity, talent and value.
Pinder explains, "Before setting up The House we talked to leading client CEOs and CMOs and learnt powerful lessons which we've used as the basis for creating the company". Specifically:
Be truly global: not just in enough places around the world but much more importantly, having senior teams who truly get the global brand needs and who have lived and worked globally
Client centricity: structure the team around the client, not around the geography of the agency. By starting this model from scratch and partnering up on this basis, we have achieved this.
Talent: "How do I get more of the top talent in my business more of the time?" The House Worldwide has the same level of senior talent as you would find leading most major networks. The difference is to ensure they are available to the clients day in day out, rather than just in an emergency. We have set ourselves up to run that way.
Value: By putting more of the money to talent and less to overhead than is the industry norm, The House Worldwide can ensure that it is delivering a step change in quality/value.
We are enormously proud to have the support of the following great businesses as we launch The House Worldwide:
The House Worldwide is based in London and Singapore.
Naked Communications; the iconic global brand, based in New York
Red 212; Branding and Marketing Services based in Cincinnati
China; Marketing & Communications agency based in Madrid
Kitchen 8; A Brand Innovation company with headquarters in Singapore and a subsidiary in Shanghai
Change; Integrated Communications agency based in Paris
Prime PR; Highly awarded Communications agency in Stockholm, Brussels and New York
ToscaHouse; Our joint venture with Toscafund, a UK based Hedgefund
Noah London; Creating big ideas that work in every media.
Rhino Worldwide; Offering Production expertise to deliver execution for Global brands
Equizone Global; A global network of experienced event professionals based in London
Path Worldwide; Our Retail Marketing Consultancy that focuses on helping clients understand the journey a consumer takes to becoming a shopper
Chouchkov Brothers Studio; Leading Agency and film production company based in Bulgaria
SOURCE The House Worldwide