The global rice protein market is expected to reach USD 198.5 million by 2025. Growing global food and beverage industry has been one of the major drivers of the rice protein market. Increased consumption of functional foods such as sports & energy drinks, energy bars, and dietary supplements have also contributed to the industry growth.
These products are considered to be highly effective and efficient alternatives to other plant-based products such as whey and soy due to their high amino acid content. Besides, as these do not contain artificial sweeteners, their chemical content is minimum, as compared to whey or soy.
Isolates accounted for the majority of the market in 2015, in terms of both, volume and value in the product segment. Their protein content is much higher, as compared to concentrates, which are relatively cheaper. Consumers in the U.S and Europe have started combining pea isolates with rice protein isolates as the combination provides added health benefits, which in turn is boosting the demand for these products.