Group credits clear user procedures and quality reporting as key reasons
BIRMINGHAM, England, April 26, 2017 /PRNewswire/ -- The Reynolds and Reynolds Company announced today that one year after Reynolds acquired Contact Advantage, a software company in Glasgow, Scotland, specialising in applications for automotive dealerships and manufacturers, The John Martin Group has implemented the Contact Advantage solution throughout its dealership group. The John Martin Group is one of Scotland's leading new and used car dealerships with nine new car franchises over three locations.
"We are pleased to work with The John Martin Group and showcase the benefits that the Contact Advantage solution can present to all dealers," said Adele Feeney, Managing Director for Reynolds – UK Automotive. "With the Contact Advantage software, dealerships and manufacturers can capture and synchronise more of their customer data and streamline more of their communications in the vehicle purchase process."
As a leading creator of dealer and manufacturer CRM systems, the Contact Advantage solution is the ultimate showroom CRM tool for keeping track of dealership leads, maximising sales potential and it is available to all dealers, whether or not they are on a Reynolds DMS.
"The customer-dealer relationship has changed. The customer now initially goes to a dealer's website before walking into the showroom armed with information, and also with knowing what the competition is offering," said Adele Feeney. "Therefore, customer service has never been as important as it is now. Customers want to feel valued and the Contact Advantage solution helps achieve this by tracking all sales activities. It is easy to use, offers good reporting, and is a flexible system. These attributes can help dealers create a better customer experience."
In addition, the Contact Advantage solution offers a suite of mobile applications enabling dealerships to take their customers through the entire sales process – from model selection, colour and specification configuration, pricing and order forms – all in one simple-to-use interactive process.
Reynolds and Reynolds in the U.K. provides automotive retailing solutions for car dealers and manufacturers. The company has been at the forefront of the computer industry since the 1960s and has provided innovative solutions to the automotive market place, along with comprehensive hardware maintenance and surround services for more than 50 years. Reynolds and Reynolds is headquartered in the U.S. and serves automotive dealerships with software, business forms, and services in North America, Canada, the U.K., and Europe.
SOURCE The Reynolds and Reynolds Company