LONDON, July 4, 2011 /PRNewswire/ --
- Exclusive Meerkat Toy for all Car, Home, Pet and Van Insurance Customers
One of the UK's leading price comparison sites comparethemarket.com today announced the launch of its new rewards scheme, with customers able to claim an exclusive meerkat toy, based on the characters in its popular advertising campaign.
Under the scheme, called Simples Rewards, all customers who buy pet, van, home or car insurance through comparethemarket.com from 4th July will be eligible to claim a meerkat toy.
Kal Atwal, Managing Director of comparethemarket.com, expects uptake of the scheme to be high due to the popularity of the meerkat advertising campaign. "We wanted to give something back to our customers. Aleksandr has been a real favourite with consumers since the campaign began, he has nearly 800,000 Facebook fans and his book sold around half a million copies last Christmas. So we thought that a range of official toys based on the meerkat characters would be the ideal way to thank our loyal customers."
All comparethemarket.com customers who complete a purchase of pet, van, home or car insurance will be prompted to log on to http://www.meerkovo.com to claim their reward from one of six meerkat toys. The range features the original characters - Aleksandr and Sergei - as well as some new faces from Meerkovo, including: Bogdan, the meerpup; Vassily a regular rocker at the Queasy Mongoose pub; Maiya, the schoolteacher; and Yakov the toymaker. All toys will come in their own individual presentation box, accompanied by a certificate of authentication. The toys will not be on sale and the only way consumers can receive one is by making a purchasing via comparethemarket.com.
The scheme is being promoted by a major advertising campaign on TV, radio, cinema, outdoor and online. The campaign features Aleksandr and Segei visiting the UK for the first time to deliver the toys to reward customers who know the difference between meerkat and market.
Atwal said, "The toys are free and exclusively available to comparethemarket.com customers. The Simples Rewards scheme is a major investment and entirely funded by comparethemarket.com to reward our customers. It will not lead to an increase in insurance prices, which are set by individual insurers."