Retail Solutions Unveils Shopper Marketing Optimization Solution for Brands
New Solution Empowers Shopper Marketers to Reduce Costs, Drive Operational Efficiency and Optimize the ROI for Every Event
MOUNTAIN VIEW, California, March 16, 2016 /PRNewswire/ -- Global retail analytics leader Retail Solutions Inc. (RSi) today announced the general availability of its new Shopper Marketing Optimization (SMO) offering for brands, an innovative solution helping Consumer Packaged Goods (CPG) shopper marketing teams plan, execute and measure all their events in an end-to-end workflow solution. The SMO solution will be delivered in partnership with rmi, the company behind the industry-leading BASE™ software, the end-to-end technology platform powering shopper marketing activities worldwide. RSi SMO for Brands will complement the company's offering for agencies and ad networks, Ansa.
"We believe this solution is being released at a critical moment for the industry," commented David Harker, Vice President and General Manager, Shopper Marketing at RSi. "With an increasingly complex path to purchase, Shopper Marketing is the fastest growing investment choice in CPG, yet marketers are struggling to understand where lift really comes from and how to ensure they invest on the most relevant tactics. RSi's SMO solution provides the fact base and the platform to answer both questions and put marketers strongly in control."
RSi's SMO offering will help CPG shopper marketers understand and monitor shopper marketing budget and its effectiveness. Its four modules provide a technology foundation for both strategic and day-to-day implementation activities:
- Targeting investment against target shoppers by geography, retailer and media tactic
- Planning campaigns by laying down a media plan by retailer, category, brand, campaign, event and media tactic, while continually monitoring vs. budget
- Delivering campaigns flawlessly by enabling efficient delivery of all the agreed activities, on time, budget and in line with plan
- Measuring and optimizing results automatically, for every event, at the event level while building a repository of results over time to inform future investment choices based on expected return
For over a decade, RSi has been collecting, cleansing and harmonizing billions of daily downstream data records to help CPG companies make better, more informed decisions across the entire value chain, from supply chain to marketing and from sales to in-store execution. Its unparalleled ability to know how much product has been sold yesterday in over 150,000 locations at over 150 leading global retailers gives RSi customers access to the ultimate feedback loop: sales results, at the most local level, in near-real time.
"This solution is a great extension to our CPG and retailer-focused suite," added Jon Golovin, Chairman and Chief Executive Officer, RSi. "Last year, we promised the industry an answer to the digital marketing ROI question, and we proved our approach works with over 275 campaigns across 13 retailers and every significant category with the top 45 CPG companies. This year, we extend our reach to in-store and out-of-store physical events, to give marketing and finance executives an unrivaled understanding of marketing effectiveness."
RSi will officially launch its SMO for Brands solution at the Shopper Marketing Summit in New York on March 16. To learn more about RSi's SMO offering, please visit www.rsishopper.com.
About Retail Solutions Inc. (RSi)
Retail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf and with shoppers worldwide. Designed to enable sustained operational excellence and to automate the path to purchase, RSi's proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world's leading consumer goods manufacturers and retailers listen and respond quickly to consumer demand - ensuring the right product is in the right store, at the right time. Each day, the RSi platform processes billions of records from over 150 major retailers in more than 150,000 locations around the world and turns this data into actionable insights for immediate, automated decision-making. From solving out-of-stocks to driving inventory down, from optimizing sales strategies to determining marketing ROI, RSi improves operational excellence and drives sales. More than 500 global retailers and CPG companies, including such household names as Colgate-Palmolive, Nestlé, the Procter & Gamble Company and Unilever trust RSi. To learn more about the company, visit: http://www.retailsolutions.com/ and http://www.rsishopper.com/.
About rmi
Retail Marketing International (rmi) is the company behind the industry leading BASE™ software; the end-to-end technology platform powering shopper marketing activities worldwide. Our suite of solutions are designed to optimise each stage of media planning process, empowering retailers, brands, and agencies to drive efficiency and maximise their ROI. We serve over 270 UK FMCG manufacturers representing over 1300 brands, and 50 percent of the UK grocery retail market driving £18million+ in billings. Retail Marketing International was founded in 2002 and is headquartered in London, United Kingdom. For more information, please visit http://www.rmi.co.
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