DUBLIN, September 22, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Online Gambling Market in the US 2016-2020" report to their offering.
The online gambling market in the US is forecast to grow at a CAGR of 51.71% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: One of the major trends in the online gambling market in the US is the business tactics adopted by vendors to attract players. Rewards such as loyalty points, discounts, and gift vouchers are no more attractive to the existing players and do not motivate prospective players. It is important that the vendors provide rewards and offers that are more personal and customized, based on the demographic and psychographic profiles of the players.
According to the report, one of the key drivers for market growth will be popularity of online gambling. Online gambling extends the reach of the gambling games because it is web-based and does not require the physical presence of the players at the venue. The popularity of computing and mobile devices, especially among the younger generation, is the main reason for the extended reach of online gambling in the US.
Mobile ads are one of the strongest mediums of advertising, which reaches the untapped group of the population that refrain from going to a casino or a bar where betting is allowed, and influence them to try online gambling. In the US, the average age of an individual visiting a casino is 45 years, whereas an average age of an online gambler is 34 years. The increasing presence of younger populatuion on the online gambling platforms will be one of the significant factors driving the growth of the market during the forecast period.
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
- 888 Holdings
- Betfair Casino
- Borgata Hotel Casino & Spa
- Dover Downs Gaming & Entertainment
- Betfair Online Casino
- Delaware Park
- Draft Kings
- Fan duel
- Golden Nugget Online Casino
- Harrington Gaming online
- Pala Casino
- Real Gaming
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Online gambling market in US by growth potential
PART 08: Market segmentation by device
PART 09: Buying criteria
PART 10: Market attractiveness
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Appendix
PART 18: About the Author
For more information about this report visit http://www.researchandmarkets.com/research/d6hzmq/online_gambling
Related Topics: Online Gambling
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