Research and Markets - North America Stevia Market 2017-2022: Leading Players are Cargill, PureCirle, GLG Life Tech

DUBLIN, April 25, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "North America Stevia Market - Growth, Trends, and Forecasts (2017 - 2022)" report to their offering.

The North America Stevia market is expected to grow at a CAGR of 9.8 % during the period 2017-2022

Manufacturers are increasingly exploring alternative sweeteners which will enable a reduction in calorific content, without sacrificing taste. Increasing awareness of the health benefits of low calorie consumable products is a major catalyst. Companies like Cargill, PureCirle, GLG Life Tech are the major shareholders in the marketplace.

Shift in consumer preference towards adopting food & beverages based on natural ingredient are likely to favor market growth. FDA (United States Food and Drug Administration) approval and attributing GRAS (Generally Recognized as Safe) status to steviol glycosides with reduced RebA in 2010 is likely to positively influence on stevia demand. North America is the largest market for confectionaries and baked goods, thus driving the demand for Stevia. Increasing demand for healthy and natural eating products has prompted the need for alternative sweeteners like Stevia. As the number of obese and diabetic people is on the rise, Stevia is the best sugar alternative as it has zero calories. Major threat is the availability of the other low calorie sweeteners. The growing sports nutrition product and health drink market would provide a further boost to the industry's growth. Food & beverage, healthcare and personal care industries create opportunities of a prospering market for Stevia.

The market is highly fragmented because of the presence of numerous small and large vendors. Most of the companies engage in aggressive promotion of stevia-based products in order to improve product positioning and visibility. The demand for low-calorie beverages such as juices, flavored water, sports drinks, energy drinks, and soft drinks is driving vendors to manufacture products that are not only unique and attractive but also healthy. This is leading to a tough competition in the market with vendors competing on the basis of price, quality, product differentiation, distribution, and promotion.

Some of the major players in the market include:

- Cargill Inc
- Sweetleaf
- Stevia First Corporation
- Tate & Lyle
- Hermes Sweetners Ltd

Key Topics Covered:

1. Introduction

2. Research Approach and Methodology

3. Market Overview

4. Market Dynamics
4.1 Drivers
4.1.1 Increased awareness on the health benefits of low-calorie consumable products
4.1.2 Rising demand for plant-based sweeteners and natural ingredients
4.1.3 Largest market for Confectionary and Baked goods
4.2 Restraints
4.2.1 Stringent Regulatory Enviornment
4.2.2 Availability of Other low Calorie Sweetners
4.3 Opportunities
4.3.1 Stevia Incorporation in Sports Nutrition product
4.4 Porter's Five Forces Analysis

5. Market Segmentation
5.1 by type
5.1.1 Powder
5.1.2 Liquid
5.1.3 leaf
5.2 by Application
5.2.1 Food
5.2.2 Beverages
5.2.3 Pharmaceuticals

6. Competitive Landscape
6.1 Strategy adopted by Key players
6.2 Most active companies in the past five years
6.3 Market Share Analysis

7. Company

• ADM
• Cargill
• Coca-Cola
• Cumberland Packing
• Flavor Holding
• GLG Life Tech
• Ingredion
• Nestle
• Pepsico
• PureCircle
• Puresweet
• Sevia First Corporation
• Stevia Corp
• SweetLife Stevia Sweetner
• Tate & Lyle

For more information about this report visit http://www.researchandmarkets.com/research/kdx55t/north_america

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SOURCE Research and Markets