Research and Markets - Natural and Organic Foods and Beverages in the U.S., 5th Edition: Whole Foods Market Remains the Dominant Player with Trader Joe's & Kroger Challenging for Top Spot

DUBLIN, Apr. 06, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Natural and Organic Foods and Beverages in the U.S., 5th Edition" report to their offering.

The marketplace for natural and organic foods and beverages is undergoing tremendous expansion and change. At the retail level, while Whole Foods Market remains the dominant natural foods supermarket chain, it is being challenged by Trader Joe's and by No. 1 supermarket operator Kroger Co., which maintains almost 2,800 stores across the country under regional banners including Kroger, Ralph's, and Harris Teeter.

Kroger now sells about $11 billion in natural and organic products annually, making it the third-largest player in this market after Whole Foods and Trader Joe's. Meanwhile, drawn by attractive consumer demographics, a higher growth rate than conventional foods, and a healthier aura, major food companies and private equity firms are buying or making large investments in natural and organic food and beverage companies.

For example, in July 2016, France's Danone SA announced that it will acquire The WhiteWave Foods Co. in a $10 billion transaction by the end of 2016, while General Mills claims it is now the third largest natural and organic food maker in the United States. In addition, responding to consumer demand for more company transparency and cleaner formulation, big brands are overhauling products and portfolios in hopes of winning over natural-leaning consumers. Many consumers seek out organic (36% of the 1,914 U.S. respondents surveyed) or natural foods and beverages (42%) when shopping for food. In particular, a good selection of organic fruits and vegetables can be a game-changer in determining where consumers grocery shop.

Key Topics Covered:

Chapter 1: Executive Summary
Retail Sales of Natural/Organic Foods and Beverages Will Reach
$69.4 Billion in 2016
Produce Is the Largest Category
Supermarkets, Natural Foods Stores, Warehouse Clubs Battle for
Market Share
Consumer Drivers for Buying Natural/Organic Foods and Beverages
Organic Farming Takes Root
The GMO Debate
U.S. Retail Sales Will Approach $118 Billion by 2021
Retail Trends
Upsurge of Competition in Natural Foods
Retailer Profiles
Albertsons Cos.
Amazon.com
Costco Wholesale Corp.
Farmers' Markets
Fresh Thyme Farmers Market
The Kroger Co.
Sprouts Farmers Market
Trader Joe's
Walmart
Whole Foods
The Marketers
Many Thousands of Marketers
More Acquisitions, Investments, and Funding
Private-Label Natural and Organic Products Proliferating
Natural and Organic Foods and Beverages in the U.S. Table of Contents
Competitor Profiles
Amy's Kitchen
Campbell Soup Co.
Danone SA
General Mills
The Hain Celestial Group
Organic Valley
Pinnacle Foods
Marketing and New Product Trends
Going Clean
Ingredients Trends
Avocados
Beets Are Red Hot
Chickpeas and Other Beans Transformed
Grass-Fed Proteins Gaining Momentum
Plant-Based Foods
New Product Trends by Category
Consumer Trends
National Consumer Survey
Many Consumers Seek Out Organic and Natural Foods and Beverages .
Foods When Grocery Shopping, 2016 (percent of U.S. adults)
Organic Foods and Beverages Attract Shoppers to Stores
Two Out of Five Consumers Buying More Organic or Natural Foods
Only 45% of Consumers Trust Organic or Natural Labels
Information Consumers Want Most on Package Labels
Consumer Attitudes Toward Genetically Modified Organisms (GMOs)
Simmons National Consumer Survey
Three Out of 10 Households Seek Out Organic or Natural Foods
Fruit and Vegetables Are Top Organic Categories
Ethnicity, Socio-Economics Differentiate Organic or Natural Food
Shoppers
Natural and Organic Foods and Beverages in the U.S. Table of Contents

Chapter 2: Overview
A Range of Sales Estimates from Different Sources
Retail Sales Projected at $69.4 Billion in 2016
Beverages, 2012-2016 (in billions of dollars)
Organic Foods and Beverages: A Larger Slice of a Bigger Pie
Beverages by Market Segment: Natural vs. Organic, 2016 vs. 2012
Produce and Dairy Are the Largest Categories
and Beverages by Product Category, 2016 (percent)
Supermarkets, Natural Food Stores, Warehouse Clubs Battle for Share
Most Consumers Buy Natural and/or Organic Products
Consumer Drivers for Buying Natural/Organic Foods and Beverages ..
Widening Distribution Channels Also Driving Increased Sales
Produce and Dairy Are Gateway' Categories for Organic Foods
Organic Farming Takes Root
Some Organic Products in Short Supply
The GMO Debate
Litigation Over the Meaning of Natural
Natural and Organic Foods and Beverages in the U.S. Table of Contents
Projected Market Growth
U.S. Retail Sales Will Approach $118 Billion by 2021
and Beverages, 2016-2021 (in billions of dollars)

Chapter 3: Retail Trends
Upsurge of Competition in Natural Foods
Retailer Profiles
Ahold Delhaize
Albertsons Cos.
ALDI Inc.
Amazon.comAmazonFresh, Prime Pantry, and Prime Now
Costco Wholesale Corp. Strengthens Organic Position
CVS Expanding Selection of Healthier Foods and Beverages
Fairway Market Emerges from Bankruptcy
Farmers' Markets Grow to Almost 8,700 Nationwide
The Fresh Market Pulls Back, Goes Private
Fresh Thyme Farmers Market Rolls Out in the Midwest
The Kroger Co.
Natural Grocers by Vitamin Cottage Planning Major Expansion
Demonstration
Sprouts Farmers Market Appears to Have a Winning Formula
Target Corp. Recasting its Grocery Business Again
Thrive Market
Trader Joe's
Natural and Organic Foods and Beverages in the U.S. Table of Contents
Walmart Forays into Organic FoodsAgain
Whole Foods Market Feeling the Heat of Competition
365 by Whole Foods Market: Streamlined and Value-Priced

Chapter 4: The Marketers
Many Thousands of Marketers
More Acquisitions, Investments, and Funding
Recent Mergers and Acquisitions
Private-Label Natural and Organic Products Proliferating
Amy's Kitchen, Inc.
The Nation's Leading Organic Frozen Foods Brand
Campbell Soup Co
Danone SA
General Mills, Inc.
Natural and Organic Portfolio
The Hain Celestial Group, Inc. Challenged by Growing Competition ..
Organic Valley
Owned by a Cooperative of Farmers
Pinnacle Foods Group Sees Health and Wellness as a Key to Growth
Natural and Organic Foods and Beverages in the U.S. Table of Contents

Chapter 5: Marketing and New Product Trends
Going Clean
Ingredients
Kashi Launches New Certified Transitional' Label
Ingredients Trends
Avocados
Beets Are Red Hot
Chickpeas and Other Beans Transformed
Beans
Functional and Fortified Foods and Beverages
Grass-Fed Proteins Gaining Momentum
Plant-Based Foods
Jackfruit, an Old World Plant Meat
Turmeric and Matcha
Almondmilk
New Product Trends by Category
Frozen Meals
Soups
Refrigerated Soups
Shelf-Stable Soups
Dairy Case
Got Milk?
Milk
Non-Dairy Milk Alternatives
Protein Beverages
Yogurt
Fresh Produce
Breads
Snacks
Snack Bars
Jerky Snacks
Fruit and Vegetable Snack Pouches
Desserts and Sweets
Better-for-You Baked Goods
Non-Chocolate Candy Goes Organic
Baby and Kid-Targeted Foods
Beverages with Benefits
Hydration Beverages
Cold-Pressed, High Pressure Processed Juices
Juice Drinks
Drinking Vinegars
Cold Brew Coffee
Ready-to-Drink and Bagged Teas

Chapter 6: Consumer Trends
Key Points
Proprietary Consumer Survey
Many Consumers Seek Out Organic and Natural Foods and
Beverages
Foods When Grocery Shopping, 2016 (percent of U.S. adults)
Consumers Shopping Multiple Channels
Organic Foods and Beverages Attract Shoppers to Stores
Two Out of Five Consumers Buying More Organic or Natural Foods ..
Half of Consumers Believe Organic or Natural Foods Are Healthier ...
Foods, 2016 (percent of U.S. adults)
No Artificial Ingredients Outweighs Organic in Packaged Foods
With No Artificial Ingredients, 2016 (percent of U.S. adults)
Only 45% of Consumers Trust Organic or Natural Labels
Are Organic or Natural, 2016 (percent of U.S. adults)
Willing to Pay More for OrganicBut Think It Costs Too Much
Information Consumers Want Most on Package Labels
Consumer Attitudes Toward Food
Labels, 2016 (percent of U.S. adults)
Consumer Attitudes Toward Genetically Modified Organisms (GMOs) .. 207
Organisms (GMOs), 2016 (percent of U.S. adults)
Consumer Attitudes Toward Social Responsibility
Simmons National Consumer Study
Methodology
Three Out of 10 Households Seek Out Organic or Natural Foods
Nearly Half Prefer Foods Without Artificial Additives
Who Look for Organic or Natural Foods; and Who Buy Natural or
Organic Foods When Watching Their Diet, 2012-2016 (percent and number in millions)
Fruit and Vegetables Are Top Organic Categories
Foods Most Often, 2012 vs. 2016 (percent)
Ethnicity, Socio-Economics Differentiate Organic or Natural Food Shoppers
Asian-Americans, Educated Consumers, Homemakers Avoid
Additives
Attitudes Toward Food and Cooking
Without Artificial Additives, 2016 (percent and index)
Attitudes Toward Nutrition and Health
Look for Organic or Natural Foods, and Consumers Who Prefer
Foods Without Artificial Additives, 2016 (percent and index)
Other Surveys
International Food Information Council Foundation Survey
Wedbush Securities Consumer Survey
Consumer Reports Labels Survey

Companies Mentioned

- Albertsons
- Amazon.com
- Costco
- Danone SA
- Farmers Markets
- Fresh Thyme Farmers Market
- General Mills
- Harris Teeter.
- Kroger Co.
- Ralph's
- Sprouts Farmers Market
- The WhiteWave Foods Co.
- Trader Joe's.
- Walmart
- Whole Foods Market

For more information about this report visit http://www.researchandmarkets.com/research/m7f3qq/natural_and

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