Research and Markets - Global Sex Toys Market 2016-2020: Ansell Healthcare, Doc Johnson, BMS Factory, LELO & Luvu Brands Hold the Biggest Market Penetration With the Rise in Demand for Wearable Technology
The global sex toys market to grow at a CAGR of 6.91% during the period 2016-2020.
Global Sex Toys Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Products that enhance sexual health and experience include condoms, sensual lingerie, lubricants, contraceptives, costumes, accessories, oils, herbal supplements, and sex toys. Sex toys are sexual stimulation devices used to enhance pleasure and create a memorable experience for the user. These toys are quickly gaining prevalence and traction in the market. They are entering the mainstream market because of growing acceptance.
Mostly, individuals in the age group of 30-50 years use and appreciate these products, while those above 50 seem less interested in internal sexual applicants. However, in the current scenario, the adoption of these products is expected to increase in the coming years across all age groups due to increasing awareness and wide availability of sex toys. Among various sex toys, vibrators and cock rings are the predominantly used sex toys.
Wearable technology is an innovation in the sex toys industry, which is predominately shaping the dynamics of the market. In the current scenario, remote-controlled wearable sex gadgets are available in the market. These gadgets provide vibrations and thus enhance sexual pleasure. OhMiBod is one such sex toy brand that is equipped with this technology. One of the other designs of wearable vibrators is the butterfly clitoris stimulator. Wearable smart vibrators can be controlled by Android & iPhone. Vibease was the world's first smart vibrator.
According to the report, sex toys are getting increased exposure through the internet and media, prompting consumers to buy them for fulfilling sexual desires. Due to marketing and promotional activities, the awareness has increased at a significant rate. Erotic literature and movies like Fifty Shades of Grey have further boosted the demand for sex toys.
Furthermore, the report states that preconceived notions and societal inhibitions still remain the biggest challenge affecting the growth of the sex toys market.