The report forecasts the global e-cigarette market to grow at a CAGR of 24.33% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: One trend that will positively impact the market is the introduction of e-cigarettes with new technology. Manufacturers are constantly developing new types of e-cigarettes to cater to the tastes and needs of customers. They innovate vape flavors, device shape, technology, and others. For instance, British American Tobacco introduced a new type of heat-not-burn device that combines e-cigarette technology and fresh tobacco leafs. Named glo iFuse, this hybrid cigarette uses small amounts of tobacco to improve the flavor of e-cigarettes.
According to the report, a key growth driver is the fact that e-cigarettes are considered to be a safer alternative to tobacco smoking. Globally, smoking tobacco is one of the leading causes of sickness and death, responsible for over six million deaths every year. This also includes about 600,000 non-smokers who are exposed to second-hand smoke. The major health consequences of smoking tobacco are cancer, respiratory diseases, and heart diseases, as harmful chemicals like tar are inhaled during tobacco combustion. Nicotine, present in tobacco products, is responsible for the addictiveness of smoking.
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
British American Tobacco
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global smoking overview
PART 06: Market landscape
PART 07: Product life cycle analysis
PART 08: Market segmentation by product
PART 09: Market segmentation by distribution channel