DUBLIN, May 6, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/gl6bxw/research_and) has announced the addition of the "Research and Investment Prospect of China Mobile Health Market, 2014-2018" report to their offering.

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According to the report, the market scale of mobile health in China registered CNY 2.21 billion in 2013, an increase of 18.8% over the previous year; it is projected that the market scale will exceed CNY ten billion, reaching CNY 19.05 billion by the end of 2018.

Data in 2013 show that market scale of mobile conventional services generated CNY 1.36 billion, mobile diagnostic services (only refer to online auxiliary diagnosis) reached CNY 290 million, and treatment services (including hospitalization) achieved CNY 220 million; while the market scale of mobile conventional services will be up to CNY 12.45 billion as of 2018. Because of the technical background of mobile internet, conventional services, diagnostic services and treatment services will occupy the majority of China mobile health market all along.

At present there are more than 2000 types of mobile healthcare apps that mainly can be divided into five categories, namely, e-business apps for pharmaceutical products; apps for meeting professionals' demand to understand special information and inquire medical reference materials; apps for seeking doctors for treatment; service platform used for booking register and guiding service, as well as consultation and comments; segmented functional products.

As of 2013 Chinese mobile phone users had a very low recognition toward mobile health. 9.7% users understand mobile health, 18.3% users have heard about it but are not familiar with it and 64.8% even have never heard of mobile heath completely. Only 7.2% of Chinese mobile phone users installed mobile healthcare apps in their phones or mobile devices.

When choosing mobile health apps, Chinese mobile phone users pay close attention to security and quality of medical services, with 45.8% people most concerned over security and 25.3% emphasize on quality, in addition they also care about the cost that they have to bear and promptness of service.

A survey on improvements of mobile health that doctors expected in 2013 shows that 44% of respondent doctors hope that mobile health can promote hospitals' internal communication and 33% want mobile health to reduce administrative time.

'Research and Investment Prospect of China Mobile Health Market, 2014-2018' mainly analyzes China mobile health market in the following aspects: market scale, structure of mobile health operators, operation models, business performance of major mobile medical solution suppliers; meanwhile it makes an analysis and prediction about future mobile health industry, so as to provide decision-making references for investors.

Key Topics Covered:

1. Overview of Mobile Health

2. Overall Operation Status of Global Mobile Health Industry

3. Operation Environment of China Mobile Health Market

4. Development Analysis of China Mobile Internet Industry

5. Operation Status of China Medical Treatment and Public Health Industry

6. Development Analysis of China Mobile Health Industry

7. Development Analysis of China Medical Informatization Industry

8. Development Analysis of China Telemedicine Industry

9. Comprehensive Analysis on Major Enterprises in China Mobile Health Industry

10. Prospect Forecast and Investment Analysis of China Mobile Health Industry

Companies Mentioned:

• Andon
• BIOLIGHT
• CONTEC
• HaoDF
• KingYee
• Life Care Networks
• Spring Rain Online Doctors

For more information visit http://www.researchandmarkets.com/research/gl6bxw/research_and

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets