Cinema Group Harnesses Transaction Marketing Solution To Further Understand Consumer Wants/Needs Across Entire Ticket Booking Process
LONDON, Sept. 22, 2016 /PRNewswire/ -- ROKT, the transaction marketing company, today announced Reel Cinemas, a chain of cinemas located throughout the United Kingdom, as the newest member of its global partner network of leading e-commerce sites and online brands. More than 60 of the world's largest names online are members of the ROKT partnership network, including Ticketmaster, eBay, Gumtree and Dominos.
Reel Cinemas had upgraded its website to improve its functionality and provide a more positive customer experience in the process. It wanted to also find a way to more thoroughly understand every step of a customer transaction as well as to further monetise elements of the process.
"Quite literally, our ethos is to be at the Reel heart of our communities, to make cinema accessible for all," said Naveen Suri, Reel Cinemas' Director. "Central to that is to provide fantastic customer service. In ROKT we saw a unique solution that raises the quality of our customers' experience while expanding it with new capabilities. Reel Cinema is thrilled to be ROKT's latest partner and looks forward to a long-term, mutually beneficial relationship."
Its partnership with ROKT is another part of Reel Cinemas continuous improvement efforts aimed at making selecting, purchasing and enjoying a film at any of its cinemas the best possible. Suri said "By knowing more about our customers we can serve them in unexpected but totally appreciated ways."
The ROKT solution is based on consumer involvement attained through his/her consent. With this approval, the relationship that is attained is more precise, productive and profitable for all involved. "Reel Cinemas partnered with ROKT because it saw in our transaction marketing solution the ability to yield the sort of customer insight it desires while being simple to implement and utilise," said Jim Haysom, ROKT's UK Commercial Director.
About Reel Cinemas
Reel Cinemas was started in 2001. Its first location was a six screen art deco cinema in Loughborough, which dated back to 1914. The company has grown to 15 cinemas across the UK, and remains a true local, family-owned, independent cinema operator.
Reel Cinemas is one of the largest independent cinema exhibitors in the UK and has exciting plans to grow over the next five years, with at least 10 new cinemas opening in selected locations nationwide. It seeks to at the Reel heart of our communities with a vision is to make cinema accessible for all, providing Reel entertainment and Reel value for money, while hopefully providing a great environment with fantastic customer service.
About ROKT
ROKT brings measurable benefits to e-commerce site operators, advertisers and active online shoppers with transaction marketing.
ROKT's transaction marketing is built on its versatile platform that lets businesses connect with customers when they're most receptive, just as they are making an online purchase with a trusted brand.
ROKT opens the door to more than 100 million transactions a month and matches messages with the right person to deliver 100x higher engagement than traditional digital advertising. ROKT boosts the revenue on partners' sites 50x and helps them execute marketing efforts during transactions in a more engaging and effective way for customers.
ROKT's Partnership team is headquartered in Los Angeles. The company also has offices in London, New York, Sydney, Melbourne and Singapore as well as a presence in Auckland. For more information, please email info@rokt.com or visit www.ROKT.com.
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