Reed Huaqun Combines with ShanghaiMart to Form New Mega-Expo

SHANGHAI, June 6, 2013 /PRNewswire/ -- On May 26, following a signing ceremony held at Beijing Earls Golf Club, Reed Huaqun Exhibitions Co., Ltd. and ShanghaiMart reached an agreement to develop the Shanghai International Gift & Home Trade Fair, formerly produced by ShanghaiMart, into the Shanghai International Houseware, Premium, Arts & Crafts Creative Design Exhibition, organized by Reed Huaqun. The newly combined mega-expo will take place at ShanghaiMart from August 28 to August 30, 2013.

A major feather in Reed's cap, this expansion is in keeping with the global exhibition giant's strategy of achieving growth through a vigorous combination of collaborations and new show launches. Having finalized many acquisitions in the past 5 years, the Shanghai International Houseware, Premium, Arts & Crafts Creative Design Exhibition is the first in a string of new Reed initiatives scheduled for this year. 

Speaking at the signing ceremony, Nat Wong, President of Reed Exhibitions Greater China, said, "This event marks the successful combination of the best elements of two big players: Reed Huaqun and ShanghaiMart. We've disassembled the competition model to create better business growth and a far bigger and more synergistic event. Additionally, we are proud to confirm that the China Gift Chamber of Commerce (CGCC), which sponsored the past ShanghaiMart organized Gift & Home Trade Fair, will stay on to support the new exhibition through invitations to its extensive exhibitor database, powering key promotional activities and helping with general event coordination."

The Chinese gift market continues to boom, with the Spring Festival accounting for bulk of the market and the country's other major holiday seasons significantly driving demand. Against this backdrop, the new Shanghai International Houseware, Premium, Arts & Crafts Creative Design Exhibition will be a powerful complement to Huaqun's Gift & Home cluster of events. This combination gives Reed complete coverage in the gift sector adding to shows already held in North China (Beijing), South China (Shenzhen) and West China (Chengdu).

The new event is a blend of the best elements of two shows producing broader market reach into the East China market and deeper penetration towards meeting the sophisticated supply and demand needs with a high value gift trade showcase. 

Mr. Wong added, "The merger of gift shows from Reed Huaqun and ShanghaiMart will deliver fantastic win-win results through the synergy of combining both parties' strongest advantages. It will reconfigure the competition landscape in Shanghai and create new opportunities for our participants. We are delighted to be so well placed to deliver a compelling market-leading exhibition this August. Shanghai international Houseware, Premium, Arts & Crafts Creative Design Exhibition will definitely be a winner for the gift industry, Reed Huaqun and ShanghaiMart."

About Reed Huaqun

Formed in 2009, Reed Huaqun Exhibitions Co., Ltd. (known as "Reed Huaqun") is a joint venture between Reed Huabo Exhibitions (part of Reed Exhibitions Greater China) and Beijing Qunxue Expo. The combined resources of the largest gift show organizer in China (Reed Huabo Exhibitions) and the organizer of the Beijing International Gift, Artware & Houseware Exhibition (Beijing Qunxue Expo) makes for a formidable force in China's exhibition industry. This joint venture serves the thriving gift and houseware market in China and provides participants with the best quality, highest efficiency, and strongest branding shows.

ShanghaiMart

ShanghaiMart is made up of the International Permanent Expo Center, Shanghai World Trade Exhibition Center, and Shanghai World Trade Tower, combining exhibition, trade, office, and communications in a single compound that boasts world-class facilities for exhibitors, as well as local and international buyers.

ShanghaiMart is one of the city's top five expo facilities. Apart from inviting leading event brand names, the compound also runs its own events, including Shanghai International Gift & Home Trade Fair (twice a year), Textile and Apparel International Trade Fair (twice a year), International Wine Fair, China Auto Salon and several more.

Press Contact:

Ms. Lisa Moi
Tel: +86-21-2231 7068
Fax: +86-21-2231 7181
Email: lisa.moi@reedexpo.com.cn