TORONTO, March 27, 2011 /PRNewswire/ --
- Partnership With Value Added Distributor and End-to-End System Integrator Expands Redline's Reach Into Growing Middle Eastern Market
Redline Communications Group Inc. ("Redline") (TSX: RDL), a leading global provider of specialized broadband wireless solutions, announced today that it has signed a strategic partnership agreement with Waseela, a leading systems integrator specializing in broadband wireless technologies for telecom operators, service providers and large enterprises. As part of the partnership agreement, Waseela will present itself as Redline's preferred system integrator in the Middle East.
The partnership will provide end users with easy access to Redline radios and a full spectrum of engineering services including advanced consultation, planning, design, integration and support services. Coordinating broadband wireless requirements from one specialized regional company makes the Redline broadband wireless solutions more practical, more reliable, simpler and more cost-effective for buyers. Additionally, end-users will enjoy a faster supply cycle due to the availability of local stock within the region.
The two companies have shared a long history of success, having worked together since 2007 on customer deployments in Jordan. In 2010, Waseela expanded its distribution, promotion and sale of the entire Redline suite of products into other countries in the Middle East.
We consider Redline's product lines a key element of our broadband wireless offering. We depend on Redline to provide high-speed, long-range, efficient and reliable triple-play services to telecom operators and enterprises," said Dr Samer Taha, CEO of Waseela.
"Since the beginning of our partnership, Waseela distinguished itself from other partners by being a true end-to-end system integrator with advanced technical, strategic and business planning capabilities," said Eric Melka, CEO of Redline Communications. "Waseela's unique and advanced capabilities encouraged Redline to take the relationship one step further by appointing them as a full Valued Added Distributor and preferred System Integrator for the whole Middle East Region."
Waseela (http://www.waseela-net.com) is a regional integrated telecommunication solutions supplier specialized in broadband wireless solutions, consultation and managed services and has strong partnerships with leading international telecom vendors for the MENA region. Waseela is headquartered in Amman - Jordan with regional offices in Dubai - UAE, Riyadh - KSA, Dammam - KSA and Jeddah - KSA. Waseela is a subsidiary of Dar Al Hai for General Trading and Investment, a regional company with more than $320 Million of audited turnover in 2009.
About Redline Communications
Redline Communications (http://www.rdlcom.com) is a leading manufacturer of specialized broadband wireless systems used to cost-effectively deploy distributed applications and services. Since 1999, Redline systems have been used by local and state governments to extend their public safety networks; by oil and gas companies to connect their digital oil fields; by telecom service providers to bring dedicated Internet access to business users, and by the military to rapidly deploy secure networks. Redline's award-winning broadband radio systems wirelessly enable distributed applications - private networks, video surveillance, business access, backhaul, and data acquisition - without compromising performance. Redline delivers high speed, real-time connectivity - anywhere, anytime. Redline products are marketed and supported locally through a network of certified value-added resellers in the Americas, the Middle East, and Africa.
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SOURCE Redline Communications Group Inc.