LONDON, June 20, 2011 /PRNewswire/ --
Kenshoo's advanced technology enables leading group buying network to manage online marketing campaigns effectively and efficiently
Kenshoo (http://www.kenshoo.com), a global leader in search marketing and online advertising technology, today announced that Rebate Networks will be using the Kenshoo Enterprise[TM]suite to manage global online marketing campaigns across its network of innovative and rapidly-growing daily deal platforms.
Kenshoo's digital marketing software is used by hundreds of advertisers, including five of the top ten global retailers, to deliver better control, automation and results across their search marketing and social media campaigns.
"Kenshoo has given us the technology to not only reach a significantly wider audience globally, but also make sure that our search marketing and social media campaigns are being implemented to their full potential," commented Stefan Konopatzki, CMO of Rebate Networks. "The Kenshoo Enterprise platform will make us smarter and faster by allowing us to automatically monitor and adapt campaigns to specific time and regional variances, ensuring that the most beneficial keywords are implemented at the most productive times to maximise our profits."
Kenshoo will enable Rebate Networks to automate its search marketing campaigns, no longer having to rely on manually managing keywords directly in the search engine interfaces. With the enablement of portfolio keyword management, Rebate Networks will increase its keyword total from a few thousand to over one million. Additionally, Rebate Networks will leverage the Kenshoo Social solution to manage ads on Facebook easily and effectively. As a result, Rebate Networks will gain new subscribers, fans and registered customers, as well as increased sales.
On the appointment, Etai Rosen, Kenshoo VP of Sales for Europe, said: "Rebate Networks is a prime example of how Kenshoo's technologies are used within a global company to maximise online outcomes. We provide marketers with the software to automate campaigns on a scale and precision that would otherwise be impossible. The Kenshoo team looks forward to partnering closely with Rebate Networks to help the company accelerate the amazing growth for each brand in its portfolio."
About Rebate Networks
Rebate Networks GmbH is one of the leading operators in the worldwide group buying business model. Unbeatable online deals are the cutting edge web trend translating online shopping experiences to offline business. Founded by the former CEO of the largest German social network VZ Netzwerke Michael Brehm and the Ex-CEO of Ricardo & last.fm Stefan Glänzer, Rebate Network's goal is to identify and drive upcoming trends and revolutionary ideas. Rebate Network develops global marketing and technology strategies for our high-growth e-commerce start-ups in more than 25 countries from the head-office in Berlin.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing and online advertising. Kenshoo's global platform delivers the control, automation and results needed to make better investments across search, social and display campaigns. Advertisers, agencies and marketing providers use the Kenshoo Enterprise[TM] and Kenshoo Local[TM] suites to direct more than $15 billion in online sales revenue. Kenshoo powers eight of the ten largest ad agency networks and five of the top ten retailers. With campaigns running in more than 100 countries, Kenshoo customers include such brands as Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit http://www.kenshoo.com for more information.