LONDON, July 16, 2012 /PRNewswire/ --

- Outages avoided by novel technology in online CRM, web CRM and small business CRM -

Really Simple Systems http://www.reallysimplesystems.com/ Europe's largest provider of online CRM, web CRM and small business CRM, has delivered 99.999% uptime over the last 12 months, avoiding the outages that have plagued rival vendors. One year ago, the online CRM, web CRM and small business CRM company implemented an innovative delivery platform across two data centres using 'Master-Master' database replication, with customers' load balanced across both systems. If a data centre fails, customers on that system are seamlessly switched across to the other data centre, ensuring zero downtime and no data loss from its online CRM, web CRM and small business CRM system.

Over 5,000 users from 2,000 organisations use the online CRM, web CRM and small business CRM sales, support and marketing system supplied by Really Simple Systems, with the success of their own essential business processes relying heavily on the hosted services achieving maximum uptime and optimum efficiency. Providing online CRM, web CRM and small business CRM services that are business critical and playing a key role in its customers' business continuity planning is what led Really Simple Systems to explore the measures it could put in place to substantially reduce the risk of unplanned downtime and ensure the smooth running of its customers' online CRM, web CRM and small business CRM operations.

John Paterson, CEO of online CRM, web CRM and small business CRM company Really Simple Systems, explains, "All data centres go down sometimes, so the only way to achieve 99.999% uptime is to have two completely separate data centres, physically situated far away from each other with different electricity and internet suppliers, operating in Live-Live mode and replicating data in real-time. Having a standby system that can be switched over to in a few minutes is better than relying upon just one instance, but to get to 99.999% you need to be able to switch your online CRM, web CRM and small business CRM instantly."

Paterson continues, "Most database management systems use database replication so that services can continue as usual in the event of a system failure; a back-up system will step in and pick up where the primary system left off with the aim of minimising downtime while repairs or restarts are taking place. Most commonly used in database replication is a 'Master-Slave' system structure as it is relatively simple to configure; however, it also has its disadvantages. Replicated data can only be automatically transferred in one direction, from Master to Slave, so any new data created while the Slave is acting as the primary system will not appear on the Master system when it operational, unless it is manually updated. In addition, it is usual for there to be a delay before the Slave steps in, resulting in business downtime for users of the system."

Online CRM, web CRM and small business CRM company, Really Simple Systems' implementation of 'Master-Master' database replication means that there is a live, dual-running system operating at all times that can instantly take over in the event of primary system failure, seamlessly and with no interruption, reducing the chance of downtime to near zero. Data is also replicated in real-time and is automatically exchanged between the two data centres, ensuring both online CRM, web CRM and small business CRM systems are constantly up to date even if one fails or requires a restart.

Paterson continues, "Master-Master database replication is difficult to achieve due to its complexity and cost and is therefore innovative to the market as many service providers continue to opt for the simpler Master-Slave arrangement, choosing to accept the unavoidable downtime that accompanies it. At online CRM, web CRM and small business CRM company, Really Simple Systems, we don't accept downtime and don't believe our customers should either."

99.999% uptime requires no more than five minutes' downtime a year with 99.99% requiring no more than one hour downtime a year.

With offices in the UK and Australia, online CRM, web CRM and small business CRM company, Really Simple Systems, is one of the world's largest providers of online CRM, web CRM and small business CRM solutions, with a strong global presence and customers worldwide, including Tumblr, the Red Cross, Royal Academy of Arts, the British Museum, NHS, the Department for Environment and RSM Tenon as well as hundreds of small and medium sized companies. Really Simple Systems online CRM, web CRM and small business CRM solutions are renowned for their versatility and ease of use, catering as effectively for a one user system as it does for a 300 user system. In 2010, it launched Free Edition, a ground-breaking free online CRM, web CRM and small business CRM system for two users.

http://www.reallysimplesystems.com

For further information, please contact:
John Paterson
Really Simple Systems
Tel +44(0)1730-823300
http://www.reallysimplesystems.com

SOURCE Really Simple Systems