LONDON, February 23, 2011 /PRNewswire/ -- Thanks to a hefty increase in positive PR, the Royal Family is enjoying something of a renaissance which savvy retailers are capitalising on, explains PR Company Punch Communications.
Since the start of the year, the UK has gone Royal crazy. Colin Firth has collected so many awards for his portrayal of King George VI in the King's Speech, that his head must be spinning, and the movie has ignited the country's patriotism for Queen and country, sparking ever more debates and programmes on the Royals. Couple this with the forthcoming nuptials of Prince William and Kate Middleton on 29 April, which is set to bring in a recorded 515m pounds Sterling of income to retailers, and the hype is certainly not doing Her Royal Highness or the British Isles, any harm.
Georgina Dunkley, account director at Tech PR Agency Punch Communications, comments: "With all the naturally good news stories which are currently being generated, the Royals won't need to worry about hiring a team of PR Consultants and footing their bill every month!
"In all seriousness though, the upsurge in positive news about the Windsors can only be a good thing – the family has had its fair share of negativity and bad press and during this difficult economic period this positivity is really capturing the hearts and minds of the British public and providing more reasons to be cheerful. April's Royal wedding is also primed to set cash tills rolling which is welcome news for retailers."
Other events in the Royal calendar this year include the opening of Marcus Adams' photo exhibition 'The Royal Collection' in Edinburgh from 25 February and the wedding of Zara Phillips, 12th in line to throne, to Rugby ace Mike Tindall.
Punch Communications is a boutique agency which specialises in Tech PR, Consumer PR, social media and SEO. For more details visit www.punchcomms.com.
Contact: Georgina Dunkley, +44(0)1858-411-600, georgina.dunkley@punchcomms.com
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