CANNES, France, June 14, 2012 /PRNewswire/ --
Forward-thinking industry executives to participate in new conference track at the world's largest celebration of creativity in advertising
Rajeev Goel, Co-Founder & CEO, and Kirk McDonald, President, of PubMatic have been selected to speak at The International Festival of Creativity's first annual TechTalk program, an interactive, immersive experience centred around innovation in digital media and marketing. They will present on the topic, "What Can We Learn from the Best Consumer Brands: What Content Producers Need to Understand about Connecting with Audiences…and Making Money in the Process."
Sponsored by MediaLink, TechTalk is a dedicated platform for forward-thinking businesses to demonstrate their pioneering work across the digital-marketing value chain while simultaneously providing a space for these companies to interact with the brand, publisher, and agency delegates at the Festival.
In addition to the PubMatic Executives, speakers such as Anthony Risicato, Randy Kilgore, and Melinda McLaughlin, GM Platforms, CRO, and CMO, respectively, of Tremor Video; Dan Gill, CEO, of Huddler; Janet Scardino and Kevin Arrix, CEO and CRO, respectively, of Viggle; Keith Richman and Andy Tu, CEO and SVP Marketing, respectively, of Break Media; and Allen DeBevoise, CEO of Machinima will speak on trends affecting the marketplace and the disruption which they are partially responsible for creating.
Michael Kassan, Chairman and CEO of MediaLink, summed up the unique opportunity the TechTalk program provides, "TechTalk represents the incredible growth and development of the digital media and marketing industries. It combines the universal theme of how to navigate today's ever-evolving media landscape with specific subject matter experts speaking directly to strategies and solutions."
"We are thrilled to begin this new program at this year's festival," added Terry Savage, Chairman of Cannes Lions. "This opportunity to amass such a valuable line-up of companies and their hugely talented executives to speak is truly a game-changer for us. To be able to hear directly from the lifeblood of the technology, media and marketing industry, is an un-missable chance to learn, be inspired and ultimately create ground-breaking work. We believe in these companies and are enthusiastic about this collaboration with our sponsor, MediaLink."
TechTalk's sessions will take place twice a day (10 am and 2 pm) from Monday June 18th through Friday June 22nd in the Palais des Festivals and will be open to all delegates. The PubMatic executives will speak on Wednesday, June 20th at 2 pm.
TechTalk Link: http://www.bit.ly/techtalkschedule
About 59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, more than 30,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 10,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
MediaLink is a leading advisory and business development firm based in Los Angeles and New York City that provides clients with critical counsel and strategic direction on issues of marketing, advertising, media, and digital technology. MediaLink operates fluidly at the intersection of technology, marketing, commerce, and content to deliver innovative and productive solutions that meet clients' most pressing business needs.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world's leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has eight offices around the world in the U.S., Europe, Asia and Australia.
Contact for more information:
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