LONDON, September 29, 2014 /PRNewswire/ --
Monetate, a global leader in cloud-based testing and targeting, email optimisation and in-the-moment personalisation software, announces today that it has been selected by Radley, the UK's leading premium handbag and accessories brand, to help boost conversions on its UK and international websites. Utilising Monetate Interact, Radley hopes to more directly engage with consumers by tailoring website experiences based on their location, device and previous visits.
Radley decided to move from its existing provider to Monetate because of the platform's ability to run a larger number of concurrent tests across UK and international websites. This increased range and frequency of testing allows the retailer to dramatically increase the speed at which its e-commerce sites adjust to the demands and preferences of customers.
Critical to Radley's selection of Monetate was their close working relationship with multi-channel marketing automation specialists, RedEye, an agency that provides Radley with strategic marketing and testing support.
"With the brand's consumer base broadening it is critical that we can adapt the user experience and the delivery of targeted content to maximoise our conversion rates and continue the strong growth we are creating with our Ecom channel," said Rowan Luckie, Head of Ecommerce at Radley. "With plans to launch an exciting new range in early 2015 it is important that we have the best possible platform to showcase our new ranges of products and enhance the end user experience."
Luckie continues, "Monetate's technology paired with the support we receive from Redeye, gives our small ecommerce team the ability to maximise our efficiency, automatically identify customer segments and serve tailored content to each segment based on their preferences - all without increasing the team's workload."
The London-based British retailer will use Monetate's technology to experiment with page layouts, colour palettes, buttons, positioning of banners and many other elements to learn which deliver the best overall customer experience. It also allows the inclusion of product recommendations for customers based on their purchase history, an increasingly important requirement previously unavailable to Radley customers. Monetate's technology will help to provide customers from different countries with the information most appropriate to them, enabling Radley to give each customer a more personalised experience.
"We are very excited to work with a UK brand that is recognised across the globe at such an important stage in its development as a business," said Mike Harris, Vice President of International, Monetate. "Monetate's technology will allow Radley to deliver greater consistency across all channels as a brand and focus precisely on what their customers want."
With products being shipped to 47 countries, Radley also intends to use Monetate's technology to optimise its international sites to tailor offerings for even more countries by using personalisation technology to deploy test pages in multiple languages without the need to create an entirely new website.
Monetate is the global leader in cloud-based testing, email optimisation and in-the-moment personalisation software that empowers marketers to create, deliver and measure personalised marketing campaigns across all touchpoints-at scale.
Customers use Monetate's solutions to identify important customer segments, target them with dynamic digital marketing campaigns, and measure the results of those campaigns-in real time within a single easy-to-use interface.
Monetate is used by the world's leading brands to grow revenue faster by delivering better digital experiences for their customers around the globe. Founded in 2008, Monetate influences billions of dollars in revenue every year for world-class companies like Patagonia, Best Buy, National Geographic, QVC, Celebrity Cruises, and hundreds of other market leaders.
Radley was born in the heart of London in 1998, by Lowell Harder, driven by a passion for making bags for women that just "work". The brand has evolved over the years into a British icon of affordable luxury.
Radley designs, retails and distributes a range of handbags, small leather goods, luggage, workbags, eyewear, watches and accessories. Blending creative design, quality materials and immaculate craftsmanship, Radley products are colourful, surprising and achieve the perfect union of beauty on the outside and function on the inside.
Today Radley has 33 UK retail stores, an ecommerce site http://www.radley.co.uk (shipping to 47 countries) and UK stockists nationwide including John Lewis and House of Fraser. The brand currently operates in 14 International markets including Germany, Russia, Taiwan, South East Asia, Australia and Japan.
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