WELLINGBOROUGH, England, December 7, 2011 /PRNewswire/ --
- Charities implement social media to pull in votes
- Winners aim to spread awareness of rabbit welfare problem
Rabbit and rodent rescue charity Camp Nibble have been announced as the winners of Marler Haley's charity competition, giving them £300 with which to spend on display products to promote their work. The competition asked charitable organisations throughout the UK to enter by stating what winning the competition would mean to them and what they would spend the vouchers on.
After a great response from charities across different sectors, the animal welfare charities were those that took the challenge in force with nearly 50% of entrants being animal related. Marler Haley were then tasked with creating a shortlist of just three finalists which were then put to the public vote.
The final three took to Twitter and Facebook to persuade as many people to vote for them as possible. Competition got fierce, with second place charity CSIE earning 44% of the votes - but it was Camp Nibble, an independent charity ran from the homes of rabbit lovers, who came out winners by just 33 votes. The success of this small charity can be attributed to their ability to appeal to like-minded people, actively approaching authoritative Twitter and forum users with a love for animals to support their entry.
"It's great to see smaller charities using social networking to spread their message and gain support from people who they may not have otherwise been able to reach," said Andrew Pocock, Sales and Marketing Director of Marler Haley. "We saw tweets supporting the entrants reach a combined total of 30,000 Twitter users, which is phenomenal coverage for each and every charity involved."
Thrilled with the support they received, Camp Nibble have already decided what they will spend their winnings on. "Most people would be shocked to learn that rabbits are the most neglected and abused animal in the UK," said Hannah Potts of Camp Nibble. "Our aim is to educate people at all levels how to correctly care for rabbits, which our new roller banner stands will help us to achieve."
For more information on the competition and its entrants, visit http://www.marlerhaley.co.uk/blog/index.php/2011/11/24/camp-nibble-are-the-winners-of-our-charity-competition/. Marler Haley can be contacted on 0800 151 3750, via firstname.lastname@example.org or you can follow them on Twitter.
About Marler Haley
Marler Haley have been producing outdoor advertising banners, banners and display boards for over 60 years. Their products are ideal for exhibitions, trade shows and offices - wherever a brand needs to stand out.
- Winner of Sunday Times 'Best Green Company' 2009
- Member of the P3 Group, the world's largest suppliers of display, exhibition and event solutions.
- Member of the British Standards Institute
United Kingdom Accreditation Service listed
SOURCE Marler Haley