DUBAI, UAE, June 11, 2013 /PRNewswire/ --
- Conversation with Luxury Refinish - Fierz & Zimmermann
Luxury Refinish, a Swiss workshop, offers a new, revolutionary possibility of applying genuine diamonds to any object. Real diamonds are used - not metal pigment, glass fiber or decorative crystals. These exclusive treasures are protected by a special lacquer, which makes maintenance and everyday use perfect. In order to keep up its high resurfacing standards, Luxury Refinish has opted for the premium products of R-M.
Ever since they were discovered, diamonds have fascinated both onlookers and owners. They have been worshipped as "tears of the gods" or prized for their healing powers. For others, diamonds are a symbol of strength and invincibility. In any case, diamonds embarked on their long journey from the depths of the earth to the surface, to cast their spell on us.
People are enchanted when they hold something in their hands that is rare or apparently unattainable. Such objects include precious jewels, first and foremost diamonds. Their rare beauty expresses something that cannot be said with words: "magic". The unique glitter, the hardest and most "invincible" of all precious stones, the inner luminosity - these are just a few of the superlatives which apply to diamonds.
Business owners Walter Fierz and Daniel Zimmermann have set themselves the goal of achieving perfection and exclusivity in resurfacing techniques. In the interview, the innovative managers tell us more about the special precious stones and their possibilities.
What led you to work with diamonds in this way?
Present-day society is looking for individuality. Everyone wants to sift through the great many things available to be unique in their own way and stand out. This trend can already be seen in the mass production of vehicles, which can be personalized to suit customers' wishes. We were looking for something new, something unprecedented, something which would be hard to beat in terms of exclusivity and uniqueness, to develop until serial production. Gold-, silver- and chrome-coating already existed; so we took up the challenge and realized our idea. Now we are able to express the unique beauty and luminosity of diamonds in an unprecedented manner.
So how does it work?
Our extremely complex application process is unique in the whole world. It allows us to apply diamonds to any solid surface, which is then sealed with high-grade clearcoat from R-M and made suitable for everyday use.
We have already worked with an extremely wide range of objects, such as works of art, automobile components, jewellery and accessories. From letterings to unusual logos to entire surfaces - the sky is the limit in terms of imagination and feasibility! Nothing is more constant than change. This is why we always keep our eyes and ears open for suggestions and endeavour to travel new paths, for example by using coatings with genuine titanium.
What are the criteria for choosing diamonds for resurfacing?
We use only white, natural rough diamonds which stand for the best quality. To ensure that the diamonds do not lose any of their natural beauty and energy, we leave them in their original size. When we purchase diamonds, we make sure that the diamonds are sourced according to moral principles, on the basis of the Kimberly process.
How do you guarantee the diamonds' authenticity?
All of the natural rough diamonds with which we work are certified. Our customers always get a certificate of authenticity, and a notary or lawyer may be brought in upon request.
What is the price tag for this exclusivity?
Every job is as individual as its price.
Why did you pick R-M clearcoat?
With R-M, we found a partner who developed these products to extremely stringent specifications. There are so many objects suitable for diamond coating that we rely on top-of-the-line products. With the products in the adhesive area and the clearcoat from R-M, we can meet the most difficult requests: for example, for the engine hood of a Bentley Continental, the special clearcoat CARIZZMA CUSTOMCLEAR CP was used.
Another reason for our close cooperation is the personal contact, professional know-how and trust in R-M employees.
R-M Automotive Refinish Paints: an important part of BASF Coatings
Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish Paints is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.
For all further information, please contact:
R-M Automotive Refinish Paints
A brand of BASF
P.O. Box 61309
SOURCE BASF The Chemical Company