DUBAI, UAE, June 9, 2013 /PRNewswire/ --

- R-M Automotive Refinish – June 2013

R-M, the premium automotive refinish paint brand of BASF is exhibiting in Hall 8 at Automechanika Dubai from the 11^th to the 13^th of June, demonstrating its colour competence and the powerful R-M distribution network throughout the Middle East.

Automechanika Dubai is the Middle East's leading international trade fair, dedicated to the automotive industry, targeting key decision makers from Asia, Central Europe, CIS*, Russia and Africa. The R-M stand will major on the brand's almost legendary colour competency from the R-M Colour Universe, a comprehensive colour programme designed to provide fast and accurate colour matches and maximising profitability in the bodyshop - according to the R-M philosophy of "Perfection made simple"!

Highlight of the R-M stand will be the painted Mercedes-Benz AMG E63 sport vehicle in the unique special effect colour "Cool White Dubai", inspired by CARIZZMA by R-M "Arctic White" colour reference. "This colour "Cool White Dubai" reflects technology of today: a contemporary combination of style and power. Clean elegance paired with an exciting effect," says colour designer Mark Gutjahr.  

With the launch of this colour in Middle East, R-M clearly demonstrates how CARIZZMA by R-M continues to exceed the ever increasing demand for total individuality to fulfil customer expectations.

"In recent years, R-M has built an enviably powerful presence in the Middle East region through its unparalleled colour expertise, supported by the expertise and commitment of its strong distribution network," said Arie Verboon, Regional Business Manager for the Middle East. "This dynamic network of distributors extends from Egypt in the west to Oman in the east and their presence at Automechanika in Dubai 2013 takes us to the next level in our aim to become the leading paint refinish supplier in the Middle East."

All customers, partners and fans of special effect colours are very welcome to visit R-M at Automechanika in Dubai 2013!

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R-M Automotive Refinish Paints: an important part of BASF Coatings

Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints.  By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish Paints is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.

For all further information, please contact:
R-M Automotive Paints - Clermont de l'Oise (France)
Contact: Gesine Arend-Heidbrinck
Phone: +33(0)3-44-77-73-70
E-mail : gesine.arend-heidbrinck@basf.com

http://www.rmpaint.com

http://www.youtube.com/rmpaint

http://www.facebook.com/rmpaint

(*) Commonwealth of Independent States

SOURCE BASF The Chemical Company