SHANGHAI, China, May 28, 2013 /PRNewswire/ --
New Weibo presence to drive deeper online engagement about supply chain planning and optimization in China
Quintiq, a global leader in supply chain planning and optimization (SCP&O), has further expanded its digital presence globally by joining Weibo, China's most popular microblogging platform. Content posted on the page, http://weibo.com/quintiqcna, will provide an in-depth look at Quintiq's capabilities while encouraging conversations on supply chain optimization in the Chinese market.
The Weibo page will be managed by Quintiq's Chinese Marketing Team which services a growing number of industries in China. Quintiq's decision to join Weibo is a direct response to its growth and expansion in the region, and Quintiq aims to use its social media presence to showcase leadership, innovation and development of supply chain optimization. By interacting with industry opinion makers and sharing graphics, data and content on Weibo, businesses using or interested in supply chain optimization are able to share their supply chain challenges and better understand where opportunities lie for optimal improvements.
"Weibo is a fast-growing platform that provides Quintiq with the opportunity to engage with a wider audience interested in discussing supply chain planning and optimization," said Kris Kosmala, vice president of Quintiq Asia Pacific. "We are excited to maximize our presence on Weibo to increase recognition of the Quintiq brand in China, and make it into a premier destination for information on supply chain optimization and a forum to discuss supply chain optimization issues."
Quintiq's revolutionary supply chain planning and optimization (SCP&O) platform enables enterprises to improve efficiency at every stage of the supply chain journey. It powers end-to-end planning and optimization of personnel, resources, and processes in a single planning environment, across all planning horizons. Many of the world's largest and most successful enterprises rely on Quintiq to achieve their business goals, strengthen their competitive advantage, and create new revenue streams.
Established in 1997 and growing rapidly, Quintiq has a global presence with dual headquarters in the Netherlands and the USA, a global development center in Malaysia, and offices around the world. Quintiq's software is in use at over 500 locations in 78 countries worldwide.
Global Marketing Communication Manager