LONDON, May 7, 2015 /PRNewswire/ --
Quantcast, a technology company specialised in real-time advertising and audience measurement, has today announced the opening of its Manchester office. This new office will see Quantcast moving closer to brands and agencies in the area, and exists as part of the company’s continued expansion into EMEA.
Steve Beckwith, who joined Quantcast in February as Regional Director, will be heading up the new office. Beckwith has spent the last four years running his own company, and the decade prior to that at Yahoo! where he held the position of Regional and Ireland Group Head. He has been working regionally in the UK since 2007, so will bring a rich understanding of the market as well as strong client and agency relationships to his new role.
Steve Beckwith said: “Manchester is a hub for tech, media and talent, outside of the M25 and up into Scotland. With so many large agencies and brands based in the area it’s important for us to give service at a local level. Quantcast is about delivering scale and innovation for brands globally, as well as ensuring we’re thought leaders in the space that we operate – I’m looking forward to making that a reality regionally.”
Phil Macaulay, EU managing director at Quantcast, said: “There is a wealth of opportunity outside of London, and these markets will only continue to mature. With this new office we aim to deliver high return on investment products to key clients, as well as building new relationships with global businesses that operate out of these areas.”
Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates over 2 trillion new data records every month and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco, and is backed by Founders Fund, Polaris Venture Partners and Cisco Systems.
For more information, visit http://www.quantcast.com.
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