- Spreadtrum Overtakes Intel to Capture Number Three Spot (for the Moment)

BOSTON, June 30, 2014 /PRNewswire/ -- The global cellular baseband processor market registered a modest 2.5 percent year-over-year growth to reach $4.7 billion in Q1 2014, according to Strategy Analytics Handset Component Technologies (HCT) service report, "Baseband Market Share Tracker Q1 2014: Spreadtrum Overtakes Intel To Capture Number 3 Revenue Share Spot."

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As detailed in this Strategy Analytics report, Qualcomm, MediaTek, Spreadtrum, Marvell and Intel featured in the top-five cellular baseband revenue share rankings in Q1 2014. Qualcomm maintained its baseband market dominance with 66 percent revenue share, followed by MediaTek with 15 percent revenue share and Spreadtrum with 5 percent revenue share. In Q1 2014, Spreadtrum overtook Intel to capture the number three revenue share ranking.

According to Sravan Kundojjala, Senior Analyst at Strategy Analytics, "For the first time in the last three years, Intel dropped out of the top-three baseband revenue share rankings as its 2G and 3G baseband shipments declined sharply in Q1 2014. However, Strategy Analytics believe that Intel is making progress in LTE basebands and the company's Cat 6 LTE baseband XMM 7260 has the potential to win some high profile sockets in the second half of 2014."

According to Christopher Taylor, Director of the RF and Wireless Component service, "Qualcomm grabbed two-thirds of revenue share in the baseband market in Q1 2014, thanks to its diverse customer base and strong LTE product portfolio. Strategy Analytics calculates that Qualcomm's LTE revenue share has now dropped to 91 percent in Q1 2014 from over 95 percent in Q1 2013. As we predicted the competition in the LTE baseband market is heating up, in particular Intel and Marvell made progress with notable LTE design-wins in Q1 2014. Strategy Analytics believes that Qualcomm has a plenty of opportunities in terms of its LTE product-mix as less than 50 percent of baseband shipments were LTE basebands in Q1 2014."

According to Stuart Robinson, Director of the Strategy Analytics Handset Component Technologies service, "MediaTek is now quickly establishing itself as a strong number two to Qualcomm in the baseband market. However, the company currently draws most of its growth from 2G and 3G markets only. In Q1 2014, MediaTek had no share in LTE basebands and we reiterate that the company needs to ramp up its LTE efforts with its upcoming LTE slim modems and applications processors to continue its growth trajectory."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

European Contact: Stuart Robinson, +44(0) 1908 423 637, srobinson@strategyanalytics.com

US Contact: Christopher Taylor, +1 617 614 0706, ctaylor@strategyanalytics.com

SOURCE Strategy Analytics