Qosmos and CEM4Mobile Solutions Partner to Provide Deeper Visibility into the Mobile Customer Experience
PARIS and ESPOO, Finland, February 15, 2012 /PRNewswire/ --
Summary: CEM4Mobile's customer data analytics based on embedded Qosmos Network Intelligence technology enables MNOs and MSPs to grow business performance and customer lifetime value by providing insight into the interactions between users and mobile services. Consumers no longer buy just mobile phones, they can acquire a combination of digital services, voice and data plans with their device.
Qosmos, a leading provider of Network Intelligence (NI) technology, and CEM4Mobile Solutions Ltd, a world-class expert in mobile analytics and Customer Experience Management (CEM), today announced a deepening of their collaborative partnership delivering customer analytics that enable MNOs (mobile network operators) and MSPs (mobile service providers) to better understand subscriber behavior and use of mobile apps. The companies will demonstrate their strategic collaboration at Mobile World Congress (MWC)in Barcelona, 27 February - 1 March.
Qosmos' ixEngine SDK (Software Development Kit) allows CEM4Mobile to capture the behavior of mobile user groups for various types of analysis and reporting, while ensuring subscriber privacy. CEM4Mobile's products and services enable MNOs to better manage the mobile customer experience end-to-end, and MSPs to better understand and engage their customers in industries such as financial services, media and retail.
"By embedding Qosmos technology into our offering, we improved the speed, depth and breadth of information capture possible for analysis and reporting," said Janne Aalto, CEO of CEM4Mobile Solutions. "We can provide our customers with a broader array of mobile traffic metrics and analysis methods, which they can leverage to improve their competitiveness, operational cost, and business performance."
CEM4Mobile's demonstration at the Qosmos exhibit will show their latest product innovations. Subject matter experts will also be on hand to discuss customer data capture, real-time analytics and experience management, covering areas such as:
- Collecting customer experience data from mobile networks, services and users with systematic and sustainable methods
- Interpreting data according to various criteria, such as the behaviors of mobile user groups, device types, services used, network performance, access points, and users' values and opinions
- Measuring customer advocacy and emotion and how to use this information
- Leveraging customers' interactions across multiple channels
- Transforming casual customers into active and loyal brand advocates
- Creating and maintaining dashboards for measuring and monitoring business-critical Key Performance Indicators
"We are delighted to welcome CEM4Mobile as one of our guest exhibitors demonstrating how Network Intelligence solves challenges and creates business opportunities in the mobile industry," said Thibaut Bechetoille, CEO of Qosmos. "It's always exciting to see how innovative vendors apply our technology in their products and services. By adding the use of real-time traffic metadata to strengthen their offering, CEM4Mobile further empowers companies to manage and monetize today's 'Network Economy,' which is increasingly driven by users of mobile devices. MNOs and MSPs can learn, in a very short time, how far mobile analytics and CEM have progressed using NI technology by viewing the demo," said Bechetoille.
See CEM4Mobile's latest innovations using Qosmos' real-time extraction of traffic metadata for mobile Network Intelligence at the Qosmos stand, 2A70, Hall 2, at Mobile World Congress in Barcelona, February 27 - March 1.
About Qosmos
Qosmos transforms networks into information sources and enables entirely new services and applications. The company's Network Intelligence (NI) technology recognizes thousands of communication protocols and metadata attributes for the most accurate picture of real-time data activity on networks. Qosmos NI components are used by vendors in telecommunications and cybersecurity to build next-generation solutions where real-time intelligence is critical, such as traffic optimization, Quality of Service, analytics, firewalls, cyber defense and more, making them more secure, efficient and profitable. http://www.qosmos.com
About CEM4Mobile Solutions
CEM4Mobile Solutions (http://www.cem4mobile.com) is a world-class expert in mobile analytics and Customer Experience Management. CEM4Mobile's product and service offering provides statistical analysis which concentrates on end-users when they access digital services from their wireless devices enabling companies to optimize the customer dialogue, assure end-to-end service experience and maximize the number of satisfied, loyal and advocate customers. Digital services are the new voice of the mobile industry. Attract, retain and engage your customers.
CEM4MobileSolutions Media Contact
Janne Aalto, CEM4Mobile Solutions Ltd
Phone: +358-40-822-3223 / Email: janne.aalto@cem4mobile.com
Qosmos Media Contact
Debby Stefaniak, Full Circle Communications
Phone: +1-215-712-2409 / Email: dstefaniak@fullcirclecomm.com
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