Qforma Announces Creation of New General Manager Position in Europe

- Marcus Bergler Brings Strong Commercial and Product Expertise to the Qforma Team

MORRIS PLAINS, New Jersey, July 22, 2014 /PRNewswire/ -- Qforma, a leading provider of advanced analytics for the life sciences industry has announced Marcus Bergler's appointment as General Manager Europe. Mr. Bergler has been supporting Qforma's European Commercial Operations as Vice President Strategic Solutions. Prior to joining Qforma he held positions as VP Sales and Marketing at Cegedim Customer Information, Sales Team Leader Germany at IMS Health and Principal at IMS Consulting.

Marcus Bergler has many years of international life sciences experience in data applications and advanced analytics. He is an expert in KOL and stakeholder identification and network mapping and has successfully built and managed commercial teams in a consultative selling environment. He is a globally recognized industry expert and regularly speaks and publishes on KOL and network analytics topics.

Kilian Weiss, CEO, Qforma: "I am glad that Marcus joins Qforma to lead the European commercial team and help us drive product innovation. Particularly his broad experience in combining data and analytics to create value for our customers will foster our position as leading provider of healthcare analytics. In addition to generating significant organic growth we will focus on developing offerings where we can leverage our alliances with leading industry service providers like Veeva and I look forward to working closely with Marcus on these growth opportunities."

About Qforma

Qforma is a leading provider of advanced analytics for the life sciences industry and is a BelHealth portfolio company. Based on advanced data and analytics, Qforma helps its clients to understand, monitor and predict behavior in all relevant communities. Qforma applies its intelligence hub platform to optimize promotional campaigns, manage key influencers and execute product launches. Our enterprise solutions have helped clients around the world to increase company value. Qforma has a global presence with offices in Frankfurt, Germany; Lviv, Ukraine; Santa Fe, New Mexico; and headquarters in Morris Plains, New Jersey.

About BelHealth Investment Partners

BelHealth Investment Partners, based in New York, is a healthcare private equity firm focused on lower middle market companies. BelHealth acquires majority positions in entrepreneur-owned companies we believe would benefit from our vast operating and private equity experience.

Contacts

Qforma: Kilian Weiss (973) 889-1300

BelHealth Investment Partners: Inder Tallur (347) 308-7018

For further information, please visit:

Qforma: www.qforma.com